Wild Rye Introduces Spring Collection Adding Mountain Bike Offerings and New Active Lifestyle Pieces

March 18, 2025

Women-led Wild Rye debuts expansion of active lifestyle collection, providing adventurous women with practical and stylish everyday apparel for more activities

Sun Valley, ID /ENDURANCE SPORTSWIRE / – Wild Rye, the women-led brand that creates beautifully designed technical apparel to empower women in the outdoors and beyond, launches its spring-summer 2025 collection, expanding its mountain bike line with new styles that prioritize fit, performance and style, and offering new versatile lifestyle pieces to make women feel comfortable and confident in all of their pursuits.

“As we continue to grow, this collection marks a big step forward for us in offering even more versatile styles for our community of adventurous, active women,” said Cassie Abel, founder and CEO of Wild Rye. “From our expanded mountain bike line to a range of new lifestyle pieces, we’ve designed this collection to take women from their favorite outdoor pursuits to their everyday errands with ease. Whether on the trail, on the water, or just living life in between, we have intentionally designed these pieces to be versatile, reliable closet staples while never compromising on fit, performance, style, or our commitment to reducing environmental impact.”

For the Baddies Who Like A Baggy Fit | Frankie Short

Made with the same bomb-proof fabric as the iconic Freel short, the Frankie short dials it up a notch with a slightly baggier fit, longer inseam, and high quality velcro adjusters at the waist to ensure the perfect fit, every ride (sies 0-14; MSRP: $139)

Pants With Cooler Coverage | Regan Bike Pant

Designed with the same flattering fit as the world-famous Freyah bike pant, the Regan pant is made with a lighter weight, stretchy, and ultra-comfy recycled poly that makes pedaling a breeze and descending a dream. The Regan pant also versatilely serves as an excellent hiking or climbing pant. (sizes 0-24; MSRP: $159).

The Goldilocks of Tops | Sloane Jersey and Tee

Striking the optimal balance between relaxed and fitted, and cut at the perfect length, the Slone ¾ jersey hits the sweet spot in fit, looks, and price point (sizes 0-18; MSRP: $72). The Sloane tee, designed with the same classic silhouette, will similarly become a go to for anyone looking for an easy going active top (sizes 0-18; MSRP: $69).

And the Party Don’t Start ‘til… | Lil’ Party Shirt

Designed with a boxy, laid-back, slightly cropped fit, the Lil’ party shirt is exactly what we’ve been waiting for – a super-stylin’ alternative to the thrift-store find that offers the tech and breathability required for comfort on sweaty endeavors. This party trick (in clothing form), is sure to please any crowd and keep you cool while doing so (sizes XS-XXXL; MSRP: $89).

A Tank that Can Do it All | Lola Muscle Tank

With a bit more pizzaz than the Merritt Muscle Tank, the Lola muscle tank features a high neck, relaxed arm openings, and a keyhole vent in the back, making this contemporary piece just as ideal for getting your dancefloor boogie on as ripping down a jump line (sizes 0-24; MSRP: $59).

Unleash Your Inner Cowgirl | Remi Shirt

You don’t have to be a horse girl to love this new western-inspired lightweight pearl-snap top. Designed for sun and water with just a hint of ranch style, The Remi shirt is perfect for a day on the river, fishing, or, of course, the rodeo (sizes XS-XXL; MSRP: $99).

Athleisure, Elevated | Parker Action Dress

Active dresses aren’t just for court sports or golf anymore; the Parker Active Dress is the ideal option for a quick hike, date night, boat day coverup, running errands, or throwing on post-activity (but also happens to be a perfect pickleball fit). Designed with a square neckline, built in bra for extra support, and a slightly compressive, flattering fit, this dress was born ready to do it all (sizes 0-18; MSRP: $95).

Because Skorts are So Back | Parker Action Skort

Much like its big sister, the Parker Active Dress, the Parker Skort is the perfect base to any do-it-all ‘fit. From hiking and trail running, to bike commuting and farmers market strolling, this skort will remind everyone why skorts popped off during the Y2K fashion era, and how they deserve another moment (sizes 0-18; MSRP: $75).

For Your Sweaty Noggin’ | Pungo Cap + Bucky Hat

The Pungo Cap is the perfect smashable, stashable, lightweight companion for high-output, sweaty adventures (MSRP: $38). And, the Bucky Hat checks all the boxes when looking for a stylish way to keep the sun at bay (MSRP: $40).

The collection is rounded out with fresh new prints and hand-drawn patterns for the best-selling freel and freda mountain bike shorts, lightweight riley and rita bike shorts, freyah bike pant, alyssa and eleanor chammies, billie stash bib, mountain bike tops, mountain bike gloves, sawyer sunshirt, lucille sports bra, graphic tees, camas crew, alden anorak windbreaker, emmett and eeva overalls, and Wild Rye’s camp towel.

To learn more about Wild Rye and the brand’s mission, visit: wild-rye.com/pages/our-story.

Wild Rye’s current spring-summer collection can be found at select retail locations nationwide and at wild-rye.com.

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Media Contact: wild-rye@outsidepr.com

About Wild Rye:

Founded in 2016, Wild Rye™ creates beautifully designed technical apparel to empower women in the outdoors and beyond. Designed by women for women, we never compromise on fit, performance, or style. Whether a beginner, pro, or après enthusiast, we are committed to creating a welcoming and confidence-inspiring environment for women for all the ways they play wild.

Our values drive our ongoing commitment to uphold the highest standards in environmental and social responsibility—we are proudly B-Corporation certified, Climate Neutral Certified, a member of 1% for the Planet and raise funds annually for Planned Parenthood. Designed and tested in Sun Valley, Idaho, Wild Rye products are available online and outdoor retailers across the country. Learn more at wild-rye.com. @wild_rye_