KOO Eyewear Launches Limited Edition Signature Collection For Strade Biance 2025

March 7, 2025

Celebrating another year of partnership - KOO Eyewear unveils the 2025 Signature Collection for Strade Bianche

UK (March 7, 2025) /ENDURANCE SPORTSWIRE/ –  KOO Eyewear and Strade Bianche proudly present the 2025 Signature Collection, featuring its latest innovation – HYPE. Designed for elite performance and bold style, HYPE introduces advanced ventilation technology, with large side vents and a central opening to ensure continuous airflow, preventing fogging even in the most intense conditions.

Strade Bianche has become one of cycling’s most revered races, earning its reputation as the “sixth monument” with its grueling gravel roads, rolling Tuscan hills, and iconic finish in Siena’s historic Piazza del Campo. Each year, the world’s top riders battle across a demanding mix of paved and unpaved sectors, with the infamous gravel shaping the race’s intensity. As a long-standing partner of this legendary event, KOO Eyewear continues to deliver cutting-edge performance eyewear designed to meet the demands of both professionals and passionate cyclists alike.

To celebrate this special occasion, the 2025 Signature Collection pays tribute to the striking landscapes of Siena with two exclusive colorways: Dune Matt Siena and Black Glass Siena, both featuring a bold mirrored Red lens. The squared shape and clean lines embody a balance of sport and style, making HYPE the perfect companion for race day and beyond.

The HYPE STRADE BIANCHE are available in the following colours:

1. Dune Matt Siena, mirrored Red lens
2. Black Glass Siena, mirrored Red lens

A fusion of performance, innovation, and Italian craftsmanship, this limited-edition collection is available exclusively at kooworld.cc. Available to buy on https://kooworld.cc/uk/en/, priced at £180.

-ENDS-

For more information about KOO or to review some glasses, please contact:

Laura Price laura@keepcomms.com.

About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing, and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blends technological excellence, superior materials, and an iconic design. All KOO Eyewear sunglasses are manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.