SMI Media partners with Reed Talent Solutions to launch the first specialist recruitment firm for the active and outdoor industry

March 4, 2025

SMI Media, in partnership with Reed Talent Solutions, today launches as the first specialist recruitment agency dedicated to the active and outdoor industry. Led by industry veteran Sean Igoe, they are ready to redefine talent acquisition for brands in this rapidly growing sector.

4th March 2025 @ 9am GMT, Chobham, Surrey /ENDURANCE SPORTSWIRE/ – SMI Media, in partnership with Reed Talent Solutions, today launches as the first specialist recruitment agency dedicated to the active and outdoor industry. Led by industry veteran Sean Igoe, they are ready to redefine talent acquisition for brands in this rapidly growing sector.

SMI Media was founded in 2020 as a sales consultancy, and this specialism will continue to sit alongside this new recruitment arm of the business. SMI Media in partnership with Reed Talent Solutions offers a tailored, insight-driven approach to hiring, ensuring that brands, publishers, and organisations find candidates who not only have the right skills but also share their passion for the outdoors.

By partnering with Reed Talent Solutions, a trusted leader in recruitment since 1960, the business benefits from specialist support and an extensive network from day one. With access to a talent pool of 22 million candidates and a proven track record of placing over 36,000 professionals in the past two years across various industries, the Reed Talent Solutions team offer unrivalled expertise and support.

“The outdoor and endurance sports industry is stronger than ever, yet until now, there has been no dedicated recruitment agency catering specifically to this market,” said Sean Igoe, Founder of SMI Media. “Through our partnership with Reed Talent Solutions, we bring a unique combination of industry insight and recruitment expertise, ensuring that businesses can find the right talent to drive their success.”

With over 25 years of experience in UK media and publishing, Igoe has built a career working across some of the most prestigious publishing houses, including Future Publishing, Dennis Publishing, and Ti-Media. His expertise spans major outdoor and active titles such as BikeRadar, Cyclist, Snowboard Magazine, and Cycling Weekly.

Igoe’s deep-rooted passion for the outdoors is evident in his personal dedication to cycling and trail running, giving him an intuitive understanding of the industry’s unique hiring needs. Coupled with his extensive sales expertise, this first-hand experience enables him to connect businesses with top talent that truly aligns with their values and vision.

Jamie Westwood, Director at Reed Talent Solutions, said, “We are excited to partner with SMI Media to bring a new level of specialisation to recruitment within the outdoor and endurance sports industry. Sean’s unparalleled industry experience, combined with our recruitment expertise, creates a powerful offering for businesses looking to secure the best talent.”

The launch of SMI Media, in partnership with Reed Talent Solutions marks a significant milestone for the outdoor and active sports sector, ensuring that brands, publishers, and businesses within this space can access the right talent to continue their growth and innovation.

To find out more about SMI Media, in partnership with Reed Talent Solutions visit https://www.smimedia.co.uk/recruitment

Editors’ Notes:

About SMI Media, in partnership with Reed Talent Solutions:
SMI Media, in partnership with Reed Talent Solutions is the UK’s first recruitment agency dedicated exclusively to the outdoor and endurance sports industry. Founded by Sean Igoe, a media industry veteran with 25 years of experience, the company offers a bespoke, personalised recruitment approach tailored to the unique needs of the active lifestyle market.

About Reed Talent Solutions:
Reed Talent Solutions has been matching businesses with top talent since 1960. Its sister company, Reed Talent Solutions, was established in 1995 to provide tailored, scalable recruitment solutions across all industry sectors. Reed Talent Solutions boasts a talent pool of 22 million professionals and has successfully placed over 36,000 candidates in the past two years.

For more information, please contact:

Kate Allan, Compete PR Ltd

07754 072648

kate@competepr.com