USA Triathlon Foundation Welcomes Triathlon Hall of Fame Member Mark Allen in a Historic Partnership to Elevate the Sport on the Road to LA 2028

March 4, 2025

Colorado Springs, Colorado (March 4, 2025) /ENDURANCE SPORTSWIRE/ – The USA Triathlon Foundation is proud to announce a historic partnership with Mark Allen, a legendary figure in triathlon, as a Strategic Advisor and Thought Partner. His leadership will play a vital role in strengthening the sport and engaging the community as the Foundation builds momentum toward the LA 2028 Olympic and Paralympic Games.

Allen’s triathlon legacy is unmatched. A six-time Ironman World Champion, the International Triathlon Union’s inaugural World Champion, and winner of 21 consecutive races, Allen was named The Greatest Endurance Athlete of All Time by ESPN and inducted into the USA Triathlon Hall of Fame in 2012. Since retiring from elite competition, Allen has transitioned to a successful coaching career, while also sharing his lessons and teachings from triathlon as a motivational speaker and writer.

Now, he brings his expertise, passion, and vision to USA Triathlon Foundation, helping to shape its High Performance initiatives and donor engagement strategies.

“Mark Allen’s impact on triathlon is unparalleled, and we are honored to welcome him as a Strategic Advisor to the USA Triathlon Foundation. His expertise, vision, and deep connection to the sport will be instrumental in shaping our efforts leading up to the LA 2028 Olympic and Paralympic Games,” said Victoria Brumfield, USA Triathlon CEO.

“The USA Triathlon Foundation is dedicated to growing and supporting triathlon at all levels — from introducing young athletes to the sport, expanding access and inclusion, and igniting Olympic and Paralympic dreams. Mark Allen’s legendary career and deep passion for giving back make him the perfect partner to help us advance our mission,” said Alex Egan, USA Triathlon Foundation Board Chair. “His leadership and insight will be invaluable as we work to strengthen the multisport community and create more opportunities for athletes on the road to LA 2028 and beyond.”

In his role, Allen will help amplify the Foundation’s efforts to engage the multisport community and elevate the sport’s impact. He will support key initiatives that connect athletes, donors, and supporters while providing strategic guidance on philanthropic efforts. Through his leadership, the Foundation aims to strengthen relationships, inspire new champions of the sport, and expand opportunities for triathletes at all levels.

Allen will also play a critical role in shaping the Foundation’s Homecoming Vision for the LA 2028 Olympic and Paralympic Games, ensuring the Games become a defining moment for the sport. With his experience and leadership, he will help drive initiatives that inspire athletes, engage the multisport community, and elevate USA Triathlon’s presence on the global stage.

“Triathlon has given me so much, and I’m honored to give back in a way that will help the sport continue to grow,” said Allen. “This partnership is about more than racing—it’s about creating opportunities for athletes, strengthening our community, and building something lasting.”

For more information on how to engage with the USA Triathlon Foundation or support our vision for LA 2028, contact Christi-Marie Butler, Chief Development Officer of the USA Triathlon Foundation, at christi-marie.butler@usatriathlon.org or (719) 313-0167.

About USA Triathlon Foundation

The USA Triathlon Foundation is a 501(c)(3) non-profit organization and the charitable arm of USA Triathlon. With its mission to transform lives through sport by providing opportunities to swim, bike and run, the Foundation serves to generate a greater impact on the multisport community through charitable giveback and grants that advance the Foundation’s three pillars: (1) Encourage youth participation; (2) Inspire pathways to access and inclusion; and (3) Ignite Olympic/Paralympic dreams. Since the Foundation was established in 2014, it has impacted the lives of thousands by providing grants to organizations and individuals in pursuit of its mission and pillars to create a healthier United States through triathlon. To learn more about the Foundation and get involved, please visit usatriathlonfoundation.org.

About USA Triathlon 

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon, paratriathlon, and indoor and virtual multisport events in the United States. Founded in 1982, USA Triathlon sanctions more than 3,500 events and races and connects with and supports more than 300,000 unique active members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).