Quintana Roo Builds on Success of 2024 IRONMAN World Championship Partnership to Become an Official Supplier Partner of IRONMAN

February 11, 2025

Quintana Roo to increase presence at European IRONMAN and IRONMAN 70.3 events as the first partner of the new bike partner program

TAMPA, Fla. / CHATTANOOGA, Tenn. (February 11, 2025) – IRONMAN, the global leader in long-distance triathlon, and Quintana Roo, a global leader in triathlon bikes, today announced a new partnership which sees Quintana Roo become an Official Supplier Partner of IRONMAN^®.

Building on the successful partnership at the 2024 IRONMAN World Championship^® triathlon in Kailua-Kona, Quintana Roo will expand their event presence beyond the United States in 2025, bringing on-site services for Quintana Roo athletes to five signature IRONMAN and IRONMAN^® 70.3^® triathlon events in Europe, as well as the 2025 IRONMAN World Championship races in Nice (men’s edition) and Kailua-Kona (women’s edition) and IRONMAN 70.3 World Championship race in Marbella. Quintana Roo will also be working closely with IRONMAN to introduce a series of IRONMAN branded tri-bikes designed to maximize the potential of every athlete who chooses to take on an IRONMAN branded event.

The partnership is the perfect marriage between two iconic brands who have a long and storied history in triathlon; IRONMAN, which saw its first race on the shores of Oahu back in 1978, and Quintana Roo, who developed the first bicycle designed for triathlon in 1989. As one of the earliest and most influential bike manufacturers in triathlon, Quintana Roo’s wide range of aerodynamic and practical triathlon bikes have helped thousands of triathletes realize their dream of crossing the finish line at IRONMAN and IRONMAN 70.3 events around the world.

At selected events, Quintana Roo will work alongside IRONMAN to bring its renowned level of on-site personal service at events—already familiar to triathletes at many IRONMAN events in North America—to athletes at races throughout Europe for the first time. Within the IRONMAN Village, triathletes will be able to experience Quintana Roo’s range of triathlon bike offerings and competing Quintana Roo owners will also be able to take advantage of complimentary pre-race safety and gear adjustment service on their bikes ahead of their races.

Quintana Roo will be present supporting its athletes at the following events throughout 2025:

• IRONMAN 70.3 Alcudia-Mallorca – May 10
• IRONMAN Hamburg European Championship – June 1
• Mainova IRONMAN Frankfurt European Championship – June 29
• IRONMAN Copenhagen – August 17
• IRONMAN World Championship, Nice (Men’s race) – September 14
• IRONMAN Wales – September 21
• IRONMAN World Championship, Kailua-Kona (Women’s race) – October 11
• IRONMAN 70.3 World Championships, Marbella, Spain – Nov 8-9

Quintana Roo will also be making available for purchase to triathletes worldwide an IRONMAN Edition of its flagship V-PRi triathlon bike, as well as an All World Athlete (AWA) Edition V-PRi, with a colorway option available exclusively for purchase to All World Athletes. Triathletes can build and order their IRONMAN Edition bike directly online, and have it shipped to their door—ready to ride.

“This partnership allows us to not only bring to IRONMAN triathletes an expansive range of triathlon bikes designed solely for top-tier performance in multisport, it allows triathletes to experience a special level of personal attention they deserve—an aspect of our brand that has made us unique in a highly-competitive landscape,” says American Bicycle Group and Quintana Roo President Chris Pascarella. “The athletes are the true star of the show, and IRONMAN’s care for the athlete runs in parallel with that of Quintana Roo; it’s something that makes this pairing so authentic and seamless.”

As an Official Supplier Partner, Quintana Roo is also the first bike brand to be announced as part of the newly formed IRONMAN^® Bike Partner Program which aims to break down geographical barriers when it comes to connecting athletes with bike brands, and support the bike industry in reaching more customers globally. The IRONMAN Bike Partner Program is an exciting new concept that provides bike brands from across the globe with access to the IRONMAN audience while enhancing the athlete experience with direct engagement at selected races where support is needed the most, including the IRONMAN World Championship triathlons and IRONMAN 70.3 World Championship triathlon. The bike partner program gives brands the freedom to work within markets and events that are important to their goals as they interface with current and prospective customers.

Yanni Andreopoulos, EVP of Global Partnerships at The IRONMAN Group, said: “We are excited to welcome Quintana Roo as the first partner in our newly formed IRONMAN Bike Partner Program.  Choosing your perfect race day bike and being confident it will help you perform at your best on the day can be a minefield. With this new program, our athletes have an opportunity to experience different bike brands at different races, so they can find what works for them without being limited by geographies.  I am very pleased that Quintana Roo have recognized the opportunity to connect with our athlete community and committed to support their athletes at key events throughout the year, thereby improving their experience. Similar to IRONMAN, Quintana Roo has a rich history in triathlon, and prides itself on being athletic-centric in all that it does. We are very much looking forward to their increased presence at European events through 2025 and beyond.”

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more information on Quintana Roo, please visit quintanarootri.com.

For any media enquiries on IRONMAN and IRONMAN 70.3 races please contact: press@ironman.com

For any media enquiries regarding Quintana Roo please contact: jay.prasuhn@americanbicyclegroup.com

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About American Bicycle Group/Quintana Roo

Based in Chattanooga, Tennessee, American Bicycle Group (ABG) manufactures three brands of high-performance bikes – Quintana Roo (QR) triathlon and road bikes, wetsuits and swimskins; OBED carbon all-road, gravel and mountain bikes; and Litespeed titanium road, gravel and mountain bikes. With an over 36-year legacy, Quintana Roo has grown to earn a place in the top three triathlon brands by market share in the Americas, and a perennial top-10 placement in the IRONMAN World Championships bike count for two decades. For more information: quintanarootri.com, obedbikes.com and litespeed.com.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra-Trail™ by UTMB^® and HOKA Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. For more information, visit www.ironman.com/about-ironman-group.