Unwaffle Fuels the Unroad: Athlete-Focused Breakfast Joins the Belgian Waffle Ride Series

February 10, 2025

The BWR Series Welcomes its Newest Partner in Unroad excellence

BOZEMAN, MT – (February 10, 2025) /ENDURANCE SPORTSWIRE/  – Unwaffle, the superfood breakfast crafted for athletes, is thrilled to join the legendary Belgian Waffle Ride (BWR) as the Official Unwaffle Sponsor of the Unroad Series.

Cyclists tackling the most grueling courses in gravel racing can now fuel up with a next-level waffle experience at four premier BWR events in 2025. Unwaffle, designed by athletes for athletes, delivers the essential nutrition needed to conquer big days on the bike—without the gut bomb.

Born in the mountains of Montana, Unwaffle was created by Founder & CEO Chef Erik Walnum, an avid cyclist and professional chef. Frustrated by the lack of flavorful, nutrient-dense options, Erik transformed the power of overnight oats into a crispy, delicious waffle packed with organic protein, fiber, and complex carbohydrates. The result? A perfectly balanced, on-the-go meal that fuels endurance athletes, picky eaters, and families alike.

“As someone who loves waffles more than most things on the planet—and as someone with dietary concerns—Unwaffles are a game-changer for me. They’re the perfect addition to the BWR community because they align with everything we stand for: adventure, performance, and fueling properly for the Unroad. Unwaffles for the Unroad!” – Michael Marckx, Founder, Belgian Waffle Ride

Crafted with a short, clean ingredient list, Unwaffle skips the isolates, cheap oils, and common allergens found in conventional breakfast foods. It delivers sustained energy without mid-morning crashes, making it the perfect alternative to sugary bars and processed gels.

Unwaffle has already built a cult following among elite athletes, with participants at last summer’s 29029 Everesting challenge famously coining the phrase “climbing for waffles”—a nod to their relentless pursuit of the Unwaffle-fueled summit.

Now, Unwaffle is bringing that same high-performance breakfast to the four BWR Quad-Tripel Crown of Gravel events:
 Cave Creek, AZ
 Del Mar, CA
 Cedar City, UT
 Bozeman, MT (Unwaffle’s hometown!)

In the spirit of the Belgian-inspired BWR experience, Unwaffle will be serving specially crafted Belgian-style waffles, topped with a rotating selection of athlete-approved add-ons like nut butters, syrup, honey, jams, seeds, and a sprinkle of flaky sea salt.

Fuel Your Ride with Unwaffle

Unwaffle is redefining what it means to fuel endurance sports. Get your hands on the best waffles for athletes at eatunwaffle.com, and register for the BWR Quad-Tripel Crown of Gravel at belgianwaffleride.com.

About the Belgian Waffle Ride Series

The Belgian Waffle Ride Series is a global leader in the gravel cycling world, with events in Arizona, California, Utah, Montana, N. Carolina, Canada, and Mexico. Renowned for its challenging “unroad” terrain and vibrant festival atmosphere, the BWR Series attracts elite athletes and amateur riders alike, fostering a spirit of community and adventure. For more information, visit www.BWR.bike.

About Unwaffle

Unwaffle is a Bozeman, Montana-based company specializing in superfood breakfast options designed to fuel athletes and health-conscious individuals. Founded by professional chef and avid cyclist Erik Walnum, Unwaffle transforms the benefits of overnight oats into a crispy, delicious waffle. Each serving provides over 12 grams of clean plant-based protein and is an excellent source of Omega-3 and fiber. Committed to inclusivity, all products are free from the top 14 major food allergens, celiac-safe, and 100% vegan. Unwaffle sources organic, non-GMO ingredients, reflecting a dedication to both personal wellness and environmental sustainability. Loved by top performers, discerning parents, and picky eaters, Unwaffle aims to make nourishing and convenient foods accessible to everyone. Discover more at eatunwaffle.com.

For media inquiries, interviews, or product samples, please contact:
Joe Sheehan, Unwaffle
(425) 890-1963
 joe@eatunwaffle.com
 eatunwaffle.com