Mountain House Teams Up with Darby Communications

January 29, 2025

Dynamic partnership to drive media engagement and affiliate success for heritage freeze-dried food brand

Albany, OR (January 29, 2025) /ENDURANCE SPORTSWIRE/ –  Mountain House, a leading provider of freeze-dried meals for outdoor enthusiasts and emergency preparedness, announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as Mountain House’s agency of record, focusing on media relations and affiliate marketing services to drive brand authority and increase share of voice in the industry.

Mountain House is turning up the heat and cooking up greatness. Following a comprehensive brand redesign last spring, the heritage freeze-dried food brand has modernized its image and deepened its relevance in the outdoor industry with new product innovation and increased participation across outdoor audiences. Partnering with Darby Communications marks a pivotal next step in the brand’s evolution, leveraging the agency’s stellar outdoor and hunt/fish credentials to amplify Mountain House’s voice and strengthen its connection with outdoor enthusiasts. Through this partnership, Darby Communications will lead efforts to generate impactful media coverage, create compelling brand-driven narratives, and foster engagement through targeted affiliate marketing strategies.

“Darby Communications will be an important partner in helping us reach our marketing goals, which include the introduction of a beloved American entrée to the just-add-water ready-to-eat food category this spring,” said Sally Wilson, Interim Chief of Marketing for Mountain House. “Darby Communications is strategically aligned with our mission to grow and lead in this category in terms of taste, innovation, and nutrition, building upon last year’s rebrand and first-ever integrated marketing campaign.”

Since 1969, Mountain House has pioneered the commercial-scale freeze drying process, becoming the #1 trusted brand for outdoorspeople, backpackers, and preparedness-minded individuals seeking delicious, nutritious, and reliable meal options. From its iconic breakfast skillets to hearty dinner entrees, Mountain House prepares every meal in small batches before drying and packaging, which locks in texture, flavor, and nutrition and sets the gold standard for quality and flavor. Today, the brand continues to push the innovation of quick cook and portable meals in the outdoor industry, and is proudly made in the USA.

“With over 50 years of experience supplying freeze-dried meals to the military, feeding NASA’s space program, and supplying the first ascent of Annapurna, Mountain House is an iconic brand that is dedicated to innovation,” says Angie Robinson, President of Darby Communications. “We’re proud to be their partner during this exciting time to showcase the brand’s leadership. Together, we will amplify the brand’s story and inspire more people to fuel their adventures with Mountain House.”

For more information on Mountain House and upcoming product launches, visit www.mountainhouse.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT MOUNTAIN HOUSE

Named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure, Mountain House is the freeze-dried meal category leader. With its great taste, ease of use and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 56-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years. For more information and a complete list of products, visit www.mountainhouse.com.

Contact:

Katie Richter
Darby Communications
katie@darbycommunications.com
716.572.3467 c