Reflo Introduces “Reloop” Sustainable Technology Into Teamwear to Radically Reduce Sportswear Waste

January 22, 2025

Reloop by Reflo: A revolutionary recyclable teamwear solution designed to eliminate waste and transform the sportswear industry. Reloop technology has already been implemented by a number of Formula E teams, along with a number of major football clubs.

January 22, 2025 /ENDURANCE SPORTSWIRE/ – Reflo, the sustainable performancewear brand, has introduced its pioneering Reloop by Reflo technology to teamwear in a move set to redefine the sportswear industry. Recycled and recyclable, Reloop garments are crafted from 100% mono-fibre recycled materials, specifically designed to be recycled at the end of their lifecycle, creating a sustainable circular process that eliminates material waste.

Every sports team in the world requires a new kit every year or every season, driven by the need for new designs and new sponsor logos. Worn by the hundreds or thousands of people working for a sport team, this kit is often unusable by the end of a season, therefore being discarded. This is one of many contributing factors to the staggering 92 million tonnes of fabric waste generated annually. In response to this growing crisis, Reloop offers a groundbreaking alternative, ensuring teamwear waste no longer ends up in landfill.

As the Official Teamwear Supplier of Jaguar TCS Racing, Nissan Formula E Team and Andretti Formula E, Reloop technology is now being utilised by a number of Formula E racing teams, in addition to professional sports, with multiple teams, football clubs and other sports planning to integrate this innovation into their kits throughout 2025. This widespread adoption highlights the growing demand for sustainable solutions in the sportswear industry and reflects Reflo’s commitment to helping teams lead the charge in environmental responsibility.

“Reloop is a true game-changer for the sportswear industry,” said Rory MacFadyen, Co-founder of Reflo. “At Reflo, we’ve always been committed to transforming how performancewear and teamwear is made. With Reloop, we’ve developed a fibre-to-fibre circular solution that allows us to recycle old kits into new offerings, fundamentally shifting the industry towards sustainability”.

“This isn’t just about a few teams making sustainable choices—it’s an industry-wide transformation. World-renowned teams and organisations are embracing Reloop as a viable, responsible alternative to traditional sportswear production. We’re proud to help set a new standard for performancewear that combines innovation, high performance, and environmental responsibility.”

James Barclay, Jaguar TCS Racing Team Principal said: “At Jaguar TCS Racing, our goal is to race more sustainably, and throughout our team operations there are various examples of how we achieve this. A really important one is the clothing that we wear as it allows us to perform in all sorts of conditions and climates as we race around the world. Working with Reflo’s Reloop circularity solution is really significant as it showcases how we can improve the footprint of the clothing that we wear.”

Reloop by Reflo provides an environmentally responsible alternative to traditional sportswear production, which contributes to the millions of tonnes of teamwear waste sent to landfill annually. Through a unique fibre-to-fibre recycling process, used Reloop garments can be broken down and remanufactured into new products, ensuring a closed-loop system that fundamentally changes how teamwear is produced, used, and recycled.

As more teams across multiple sports embrace this innovation, Reloop is set to drive meaningful change in the sportswear industry, proving that high performance and environmental responsibility can go hand in hand.

Learn more about how Reloop by Reflo is transforming teamwear in this video and check out the range at www.reflo.com

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About Reflo

Reflo is a performancewear brand on a mission to change the sportswear game, for good. To become the most sustainable sportswear brand in the world. Reflo specialises in sustainable, technical sportswear for partners, teams and athletes at all levels. Operating primarily within the EMEA region, specifically the UK, Europe, and the UAE, while also expanding its presence in the US, Mexico, and Japan.

Reflo prioritises the sourcing, design and development of recycled and circular sportswear solutions, as well as sustainable packaging, delivery services, waste management and wider environmental initiatives.

For Reflo, sustainability is a continuous journey. They are always looking for new ways to be innovative when it comes to sustainability, performance, quality and design, and they won’t stop pushing the boundaries of what’s possible.

In 2024, Harry Kane, England men’s football captain, announced himself as an investor and ambassador, marking a monumental milestone for the brand on the world stage.

For more information, visit their website at Reflo.com.