ROUVY and IRONMAN Announce Multi-Year Partnership Which Will See Enhances Virtual Cycling Experience For Triathletes 

January 21, 2025

ROUVY acquires FulGaz, the existing Virtual Cycling Platform of the IRONMAN and IRONMAN 70.3 Global Series from The IRONMAN Group

TAMPA, Fla. / PRAGUE, Czech Republic (Jan. 21, 2025) /ENDURANCE SPORTSWIRE/ – IRONMAN, the global leader in long-distance triathlon, and ROUVY, the indoor cycling app that brings the world’s most iconic routes to life using real video routes filmed on location, have today announced a multi-year partnership, which will see ROUVY become the Official Digital Sports Platform of the global IRONMAN^® and IRONMAN^® 70.3^® Triathlon Series. In addition to the partnership, ROUVY acquires FulGaz, the existing Virtual Cycling Platform of the IRONMAN and IRONMAN 70.3 Global Series, from The IRONMAN Group.

The partnership with ROUVY amplifies IRONMAN’s ongoing commitment to elevating the athlete experience at every step in the IRONMAN and IRONMAN 70.3 journey. Riders will be able to test themselves on iconic IRONMAN and IRONMAN 70.3 courses using high-quality routes that are recorded on location around the world and enhanced with cutting-edge augmented reality technology. Innovative features like realistic corner braking, marked aid stations, and real-time data analytics will help riders build muscle memory of routes in advance to give them a vital race-day edge.

Scott DeRue, CEO of The IRONMAN Group commented: “We are on a mission to inspire our athletes and elevate their experience on race day and every day in between. In this pursuit, we are investing in innovation and partnering with leading brands that can help us enrich the athlete experience. Over the last few years, ROUVY has been on the leading edge of revolutionizing the indoor cycling platform, and with their technology and commitment to innovation, we will elevate the athletes’ virtual training experience to an entirely new level. Pairing our iconic IRONMAN and IRONMAN 70.3 routes with ROUVY’s seamless user experience, immersive technology, and unparalleled data analytics, we will help both novice and experienced triathletes perform at their very best and have a lot of fun doing it.”

Building on the significant growth of ROUVY in recent years, the strategic acquisition of FulGaz and partnership with IRONMAN will expand ROUVY’s global reach even further, grow the ROUVY community, and offer ROUVY users unique access to IRONMAN AND IRONMAN 70.3 courses – all in support of ROUVY’s mission to provide the most realistic and engaging indoor platform for cyclists and triathletes.

Petr Samek, CEO of ROUVY commented: “We’re at an especially exciting stage of development, growing organically due to the engaging and high-quality riding experience our platform provides but also, fortunately, in a position to capitalize on pivotal opportunities as and when they arise. In our discussions with IRONMAN about forming a multi-year partnership, it became apparent that FulGaz would be one such opportunity, so we’re delighted to announce the news of this acquisition and the bringing together of two of the best-loved virtual cycling platforms in the world. Our collaboration with IRONMAN marks a significant milestone in making ROUVY the go-to indoor cycling platform for triathletes. We’re thrilled to provide users with an immersive and effective way to train, helping them achieve their triathlon goals and discover courses around the world that they may never have the opportunity to ride in real life. Furthermore, this exciting development continues to evolve the experience for all ROUVY users alike. As ever, we’re fully committed to the cycling and triathlon communities and optimizing the riding experience for our users, so we look forward to showing ROUVY users the benefits we see ahead, both in the immediate future and further down the road.”

Athletes can now access on ROUVY numerous courses from IRONMAN and IRONMAN 70.3 races around the world, including IRONMAN 70.3 Mont-Tremblant, IRONMAN 70.3 Zell Am See-Kaprun, IRONMAN 70.3 Oregon, and the IRONMAN 70.3 European Championship in Jönköping, with more being added throughout the year.

In addition to IRONMAN and IRONMAN 70.3 courses, ROUVY will feature the top 20 FulGaz routes, with plans to add more in the coming months, thus elevating the experience for current ROUVY and FulGaz users as well as cyclists and other fitness enthusiasts.

Users will also have access to a suite of cycling workouts on featured courses specifically designed to support athletes training for an IRONMAN or IRONMAN 70.3 triathlon. Athletes will be able to track their progress with detailed analytics, including power, cadence, and heart rate thanks to seamless integrations with third-party platforms and smart trainers including TriDot (the Official Training Platform of IRONMAN), Strava, and Wahoo (an Official Technical Partner of IRONMAN).

ROUVY will be onsite at IRONMAN and IRONMAN 70.3 races throughout the season, serving as the naming partner for transition areas, providing an enhanced experience to athletes,

Athletes who sign up to an IRONMAN or IRONMAN 70.3 triathlon will have the option to sign up for an exclusive ROUVY Discovery package which provides athletes with a 30-day free trial on ROUVY.

FulGaz users can continue to enjoy their platform as usual with further details shared in due course about additional developments to ROUVY.

For more information on the IRONMAN brand and global event series, visit www.ironman.com. For more information about ROUVY, visit www.rouvy.com.

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About ROUVY

ROUVY is the indoor cycling app that lets you ride real routes around the world. Combining sport and technology, ROUVY is the leading app for a realistic and immersive riding experience with over 1500 routes around the world to choose from. It helps cyclists to train, explore new locations, and stay motivated all year round. ROUVY offers a wide variety of terrains and gradients filmed on high-quality video. There is a full programme of events including challenges, group rides, workouts and training plans to suit every level. With its focus on realism, ROUVY is a partner of sporting organizations including IRONMAN, Lidl-Trek, Visma | Lease-a-Bike and Strava.www.rouvy.com

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra-Trail™ by UTMB^® and HOKA Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world, providing participants the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Together these operating companies employ more than 14,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.