Wildflower Experience Expands Legacy with New Sponsors and Charities for 2025

January 21, 2025

New Partnerships and Charitable Alliances Elevate the Wildflower Tradition for an Unforgettable Race Weekend—and This is Just the Beginning

Monterey, CA – (January 21, 2025) /ENDURANCE SPORTSWIRE/ – The 2025 Wildflower Experience is set to deliver an unforgettable weekend of endurance sports and festival celebrations while unveiling an exciting new lineup of sponsors and charity partners. Taking place May 2-4, 2025, at Lake San Antonio, this 36th annual event promises something for everyone with a full slate of events, including on- and off-road triathlons, running races, an open water swim, a bustling expo, and a vibrant festival atmosphere. Wildflower attendees can enjoy live music from bands spanning bluegrass, country, and rock, while savoring gourmet food and drinks, including craft beer and local wines. With even more exciting partnerships and features still to be announced, Wildflower 2025 promises to exceed expectations and deliver its best event yet.

This year’s partnerships with brands like TriDot, Credo Tri, Rudy Project, and RŌKA Multisport bring exclusive benefits that elevate Wildflower to one of the premier race weekends in the endurance world. Paired with charity partners such as F Cancer, Challenged Athletes Foundation, and Charity: Water, these alliances reflect Wildflower’s commitment to fostering community, creating meaningful connections, and offering an experience like no other.

Sponsor Highlights

• TriDot: As the official training platform of Wildflower Experience, TriDot provides award-winning, AI-powered training plans that complement coaching and provide athletes better results with less training and fewer injuries. With Wildflower being a marquee event that attracts so many top-level coaches and their athletes, TriDot is excited to work alongside these experts to demonstrate the unmatched personalization and impact AI delivers. As part of their partnership TriDot is offering registrants free training plans tailored to their specific event needs, ensuring athletes are fully prepared for race day.
• Credo Tri: Credo Tri is a motivational app designed for triathletes, to inspire and motivate through personal connections and a supportive community. The app offers many valuable features, like race course tips from pro triathletes, product discounts, ability to connect all of your devices in one place, and a new triathlon club community. The app will also be featuring exclusive tips and course insights from one of our past champions! Credo Tri is offering a complimentary one-year membership for full access to all of these features simply for signing up for Wildflower. Athletes can use code WILDCREDORP ($19.99 value). This partnership ensures athletes have access to valuable tools, resources, and a thriving community.
• Rudy Project: As a long-standing favorite among endurance athletes, Rudy Project brings its innovative performance eyewear and helmets to Wildflower. Registered participants will have early access to the all-new Wing Dream helmet and exclusive discounts, plus weekly giveaways of sunglasses. Rudy Project is also launching a custom Wildflower-branded lifestyle sunglass next week—offering a fun and stylish keepsake for the event. This partnership highlights Rudy Project’s dedication to supporting athletes at every level, from training to race day.
• RŌKA Multisport: Known for its high-performance wetsuits, ROKA enhances the swimming experience for athletes of all levels. As part of Wildflower, ROKA will host monthly wetsuit giveaways for early registrants and offer expert guidance through exclusive training tips and a virtual swim Q&A with one of their professional athletes in March. With their innovative designs and athlete-focused approach, ROKA Multisport helps participants achieve their best in the water.

“We are thrilled to align with such impactful partners to enhance the Wildflower Experience,” said Colleen Bousman, Race Director and Owner of See & Be Productions. “These partnerships are with people who not only love Wildflower but also believe in the importance of bringing this iconic event back to the endurance calendar. Together, we’re building a community-centered event that celebrates connection, purpose, and everything Wildflower represents. These alliances ensure Wildflower remains a truly unforgettable experience for everyone involved.”

At Wildflower, racing is about more than just crossing the finish line—it’s about making a meaningful impact. We’re proud to partner with three inspiring charities this year: F Cancer, Challenged Athletes Foundation (CAF), and Charity: Water. We are honored to share these remarkable organizations’ stories in the event’s lead-up, helping others understand their incredible impact and how to get involved. F Cancer focuses on cancer prevention and early detection, CAF empowers individuals with physical disabilities through sports, and Charity: Water provides clean drinking water to needy communities. Together, they bring purpose to every step, stroke, and pedal at Wildflower.

Families can dive into kid-friendly activities, interactive seminars, and a showcase of the latest fitness innovations. This year, the Wildflower Experience includes a wellness area featuring presentations throughout the weekend, a recovery zone, an interactive training area, and yoga sessions to energize and rejuvenate athletes and attendees.

FOLLOW ALONG AND WIN

To keep the excitement going, Wildflower encourages everyone to follow @wildflowerexperience on social media for updates, promotions, and giveaways. Register early for your chance to win amazing prizes, including Rudy Project sunglasses, Roka wetsuits, and more to come.

REGISTER NOW

Secure your spot today to experience one of the most celebrated events in endurance sports. Registration for all races and festival passes is now open at www.wildflowerexperience.com. Vendors are encouraged to reserve their space soon, as the expo is filling quickly with exciting products and services that will energize attendees.

ABOUT WILDFLOWER EXPERIENCE
Founded in 1983 at Lake San Antonio in Central California, the Wildflower Experience has become one of the most iconic events in endurance sports, at its peak attracting over 7,500 athletes and 30,000 spectators annually. Often called “The Woodstock of Triathlon,” this three-day festival combines world-class competition with a vibrant, community-centered celebration. With Long Course, Olympic, Sprint, and Off-road Sprint triathlons, as well as trail runs, open water swims, and a bustling expo, Wildflower offers something for athletes of all levels and their families. Beyond the races, Wildflower creates connections, pushes personal limits, and celebrates the spirit of endurance, making it a cornerstone of the endurance sports community. Learn more and join us this May at www.wildflowerexperience.com.

ABOUT SEE & BE PRODUCTIONS
See & Be Productions is the proud organizer of the Wildflower Experience and is committed to creating live experiences that inspire and bring people together. Founded by Colleen Bousman, See & Be Productions is rooted in a passion for fostering community, storytelling, and personal growth through events that leave a lasting impact. With a mission to help people “See” what they love and “Be” who they want to be, the company specializes in producing meaningful events that combine purpose, adventure, and unforgettable moments.

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Media Contact:

Christy Fritts
christy@wfexp.com
858.442.9570