Altra Signs on as Title Sponsor of Charm City Run’s B3 Distance Series presented by Kelly Benefits

December 17, 2024

Altra and Charm City Run deepen partnership bt bringing new life to Baltimore's First Distance Series

Baltimore, MD – (December 16, 2024) /ENDURANCE SPORTSWIRE/ – Charm City Run is thrilled to announce Altra as the title sponsor of the 2025 B3 Distance Series presented by Kelly Benefits, Baltimore’s first-ever distance series featuring three of the city’s most iconic races. This exciting partnership between Altra Running and Charm City Run marks a significant milestone as both brands take their collaboration to the next level, aligning their shared values of community, inclusivity, and moving the human spirit one “sole” at a time.

The B3 Distance Series, which has long been a beloved challenge for runners in Baltimore, will now feature the support and innovation of Altra. The series includes three incredible races:

• Altra Kelly Benefits St. Patrick’s Day Shamrock 5K on March 16,
• Altra Sole of the City 10K presented by Kelly Benefits on April 5,
• Altra Charles Street 12 and 2-Person Relay presented by Kelly Benefits on August 30.

This partnership is a perfect fit, as both Altra and Charm City Run are committed to encouraging runners of all levels to challenge themselves and reach new milestones. Altra’s products are already available in all eight Charm City Run locations, and Altra is the current sponsor of Charm City Run’s renowned training programs.

The B3 Distance Series offers a unique opportunity for participants to push their limits with races of increasing distance, fostering a sense of accomplishment and community spirit along the way.

“Altra is delighted to deepen our partnership with Charm City Run to serve runners of all levels in the greater Baltimore area through the iconic B3 Race Series. With our sponsorship of this series as well as Charm City Run’s best in class training programs, we look forward to supporting runners at every step of their journey,” said Colby Gould, Sports Marketing Manager for Altra.

Charm City Run’s commitment to delivering world-class races and fostering a supportive running community makes this partnership a natural fit. With Altra as the title sponsor, the series promises to be even more impactful, helping participants stay motivated and connected throughout the year.

“Altra’s culture is right in line with Charm City Run’s. Altra shares our passion for creating a running community for runners of all backgrounds and experiences, and we’re excited to partner with them in this next chapter of the B3 Distance Series,” said Will Murdoch, VP/Events Director of Charm City Run. “Together, we’re taking this series to new heights, offering athletes the opportunity to challenge themselves and connect with other runners while celebrating the joy of running.”

With registration now open for all three races, runners are encouraged to sign up early for the chance to be part of this exciting, one-of-a-kind series. Whether you’re looking to race your first 5K or challenge yourself with the full 12-mile run, the Altra B3 Distance Series presented by Kelly Benefits is the perfect opportunity to test your limits and experience the thrill of running in Baltimore.

For more information about the B3 Distance Series and to register for the races, visit B3Baltimore.com.

About Altra
Altra is a brand committed to delivering innovative, high-performance footwear designed to help runners run better. Known for its unique FootShape™ toe box and ZeroDrop™ platform, Altra is dedicated to helping athletes feel their best, no matter where they are in their running journey.

About Charm City Run
Charm City Run is a Baltimore-based running retailer and event management company dedicated to promoting healthy, active lifestyles and fostering a strong sense of community. With a variety of races, training programs, and events, Charm City Run is proud to bring together runners of all levels to celebrate the joy of running.

Media Contact
Kira Voit
Events Marketing Manager
kira@charmcityrun.com
484-794-2389
charmcityrun.com
b3baltimore.com