FELT Bicycles Extends Partnership with Virginia’s Blue Ridge TWENTY28 as Team Celebrates Milestone 20th Anniversary

December 17, 2024

Roanoke, VA, December 17, 2024 /ENDURANCE SPORTSWIRE/ – Newly acquired FELT Bicycles has extended its long-standing partnership with Virginia’s Blue Ridge TWENTY28, marking 2025 as a year of milestones. The team, founded by Nicola Cranmer in 2005, is celebrating its 20th anniversary as the longest-running professional women’s team in the world and its fifteenth year of collaboration with FELT Bicycles.

“Our history with FELT Bicycles is more than a sponsorship; it’s about relationships,” said Nicola Cranmer, Founder of Virginia’s Blue Ridge TWENTY28. “In the past, Jim Felt and I have shared years of conversations, from bikes to hunting and land acquisitions. He’s one of my favorite humans, and his legacy of performance lives on in every FELT product. I am excited to see how new co-owners, Florian Burguet and Cesar Rojo, breathe fresh life into that legacy.”

Founded in 1991, the FELT brand has been a trailblazer in the cycling industry. From its early beginnings, the company has continuously redefined performance and innovation.

FELT Bicycles’ Vision
Under new guidance, FELT Bicycles goes back to the roots and is reaffirming its commitment to the cycling community. With its main operational team now based in Barcelona and a newly established California-based business unit, FELT Bicycles North America, Inc., the company is poised to strengthen its deep-rooted presence in the U.S. and Canadian markets.

“The future of FELT looks extremely bright,” said Burguet. “Our ambition is to stay extremely connected to our core riding and racing communities while building a premium performance bike business. FELT will continue to focus on high-margin products and support its global network of expert dealers.”

This partnership extension underscores FELT’s commitment to high-performance cycling and its alignment with Virginia’s Blue Ridge TWENTY28’s mission of empowering female athletes. Together, they will continue driving excellence on the road to the 2028 Los Angeles Olympics and beyond.

About Virginia’s Blue Ridge TWENTY28
Founded in 2005, Virginia’s Blue Ridge TWENTY28 is a professional women’s cycling team dedicated to fostering athletic and educational excellence. Over its 20-year history, the team has become a global powerhouse, producing Olympic and world champions while supporting junior development and academic achievement.

Photo credit: Resul Kurtbedin Photography

Media Contact

Nicola Cranmer
Email: teamtwenty24@gmail.com
Cell: +1 415 246 8791