Ascension Seton Austin Marathon Extends Partnership with EIGHT Beer for Third Straight Year

December 16, 2024

EIGHT Beer Garden Highlights Finish Line Festival Experience for 2025 Runners

Austin, Texas – December 16, 2024 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon, and 5K® is proud to announce the renewal of its partnership with EIGHT Elite Light Lager for the third consecutive year. EIGHT Beer will once again serve as the Official Beer of the event, providing runners aged 21 and over a celebratory experience at the Finish Line Festival’s EIGHT Beer Garden. The event will take place on President’s Day Weekend, Sunday, February 16, 2025.

“We’re excited to team up with the Austin Marathon once again for our third consecutive year. February is our anniversary month, making it the perfect time to join such a legendary event here in our hometown. We’re looking forward to celebrating with all the 21+ runners over a cold EIGHT in our beer garden. As the cleanest light beer on the market—brewed without fillers or preservatives, unlike most mass-market light beers—it’s the perfect post-race refreshment.” – David Reny, EIGHT Beer CEO

This year, participants crossing the finish line can once again celebrate their achievements in the EIGHT Beer Garden. Open to participants aged 21 and over, the EIGHT Beer Garden offers a well-deserved toast with a beer crafted with zero fillers, adjuncts, or preservatives.

“Our partnership with EIGHT Beer brings an extra level of excitement and camaraderie to the Austin Marathon,” said Jack Murray, co-owner of the Austin Marathon. “It’s about more than crossing the finish line—it’s about celebrating the journey, and EIGHT Beer helps us do just that.”

EIGHT Beer will also be attending the Health and Fitness Expo presented by PNC Bank on February 14 and 15, where attendees can sample their signature light lager and connect with the team behind the brand. The expo, free and open to the public, will take place on Friday, February 14 from 11 a.m. to 7 p.m. and Saturday, February 15 from 10 a.m. to 5 p.m at Palmer Events Center. Brands interested in exhibiting can still register online.

The Austin Marathon is the ultimate running experience of the year, bringing together the community and Austin’s unique culture. With the finish line framed by the Texas State Capitol, runners celebrate with a true Austin moment as they complete their journey. The course is lined by live music in honor of the city’s status as the Live Music Capital of the World. The celebration continues at the Finish Line Festival, where participants can enjoy a recovery zone, live music stage, EIGHT Beer Garden, photo opportunities, and health and fitness exhibitors. Whether completing the marathon, half marathon, or 5K, every participant earns a belt buckle finisher medal to remember their accomplishment. Participants can register at www.youraustinmarathon.com.

About the Ascension Seton Austin Marathon®: Since its inception in 1992, the Austin Marathon® has emerged as a world-class running event, attracting participants from all 50 states and over 50 countries. With a course that spans every quadrant of this dynamic city, offering a festive atmosphere with live music throughout, the marathon culminates in a vibrant finisher party. The event also serves as a powerful force for good, raising hundreds of thousands of dollars annually for various non-profit organizations. The Austin Marathon elevates Presidents Day weekend into a grand showcase of athleticism and community spirit, making it a bucket-list event for athletes, enthusiasts, and supporters from all over the world.

About EIGHT: Proudly based in Austin, TX, with a mission beyond the bar, EIGHT is committed to giving back 1% of all revenue to local causes that work tirelessly to make healthy living accessible to all. For more information, please visit www.eightbeer.com. Follow us on social media @drinkeightbeer. ENJOY RESPONSIBLY.

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