Running USA, MarathonFoto Release Results of National Shoe Brand Trends Report

November 21, 2024

Report is now available for all to download on runningusa.org – find out what shoes your runners are wearing!

AUSTIN, Texas – Nov. 21, 2024 /ENDURANCE SPORTSWIRE/ – Today at The Running Event in Austin, Running USA in partnership with MarathonFoto released the results of the 2024 National Shoe Brand Trends report, now available for download on the runningusa.org website.

A webinar presenting some of the intriguing findings of the report will be held on Dec. 2 at 1pm ET. Sign up here.

The 2024 National Shoe Brand Trends report provides insights into North American endurance event participants’ shoe brand preferences. Using MarathonFoto’s race photography and Greenfly’s AI-powered analysis, the report examines over 107,000 participants across multiple events, including marathons, half marathons, and 5K to 15K races.

“The amazing race photos for your participants and brands are just one of the services MarathonFoto delivers to its customers,” said Jay Holder, Running USA’s Executive Director. “We are excited to present this vital information that will assist brands and events with understanding their customers.”

“At MarathonFoto, we’re thrilled to leverage our extensive race photography database and cutting-edge AI technology to provide unprecedented insights into shoe brand preferences among endurance athletes,” said Brad Kroll, President of MarathonFoto. “This report not only showcases the power of visual data analysis but also offers valuable intelligence to help brands and event organizers better understand and serve their participants. We’re proud to contribute to the running industry’s knowledge base and support its continued growth and innovation.”

Key highlights include demographic breakdowns by age and gender, shoe brand rankings, and pace data segmented by race distance. Nike, Brooks, and Saucony are the top brands overall, with Nike particularly popular among younger participants, while Brooks and ASICS have a strong following among older age groups.

Download the report here for more takeaways, and find additional running industry research and data at runningusa.org.

About MarathonFoto

MarathonFoto, for more than 45 years, has had a mission that goes beyond capturing mere images. Dedicated to inspiring and celebrating athletes, MarathonFoto transforms moments into memories. As pioneers in their field, their lens doesn’t just freeze the action; it encapsulates the spirit, determination, and triumph of every participant. Through their artistry, MarathonFoto ensures that each athlete’s journey is not just documented but celebrated, creating a visual testament to the passion and perseverance that define the world of sports and mass participation events. MarathonFoto is a division of Infront Sports & Media AG. Website: https://www.marathonfoto.com

About Running USA

Running USA is a non-profit that serves as the leading trade organization for the running industry in North America and hosts the nation’s preeminent industry conference annually. Through education, research, best practices and data, Running USA is committed to supporting and facilitating growth, diversification and excitement in running communities everywhere. We promote networking and idea-sharing between event organizers, sponsors, vendors and athletes. Running USA is a member of a global alliance of organizations focused on the betterment of the global running community including the Running Industry Alliance and European Athletics. For more information, visit runningusa.org.