The Best Just Got Bolder: The James Brand × Timex Automatic GMT Emerald Edition

November 12, 2024

Merging Rugged Durability With Refined Craftsmanship for Those Who Seek The Extraordinary

Portland, OR (November 12, 2024) /OUTDOOR SPORTSWIRE/ – Travel rarely goes the way you plan it; that’s what transforms it into adventure. The James Brand ventured deep into the headlands of Nova Scotia and found inspiration for its most recent collaboration with legendary watchmaker, Timex. Evoking the deep, lush tones of the Canadian Province, the best-selling TJB × Timex GMT watch returns with the same titanium build, now with an emerald edge.

Following the sold-out success of the original TJB × Timex GMT, the latest edition builds on the refined design of its predecessor, maintaining a sleek 41mm barrel-shaped case in brushed titanium, and is now complemented by an emerald rotating bezel. The TJB-designed watch focuses on durability with a screw-down crown and caseback that safeguards it from dirt, dust, and moisture. The back of the watch is engraved with a unique limited-edition number alongside a TJB-branded sapphire crystal window, providing a glimpse of the refined 24-jewel automatic movement inside.

At the heart beats the 9075 Miyota premium automatic ‘true’ GMT movement that allows the hour hand to be adjusted independently from the minute hand, letting you quickly change the main dial to the local time without moving any of the other hands or stopping the movement. Jet across time zones and explore new destinations, while the GMT hand, enhanced with Super-LumiNova® in-fill for easy legibility, ensures you never lose track of time. The refined dial features applied indices and a convenient date window at three o’clock, all safeguarded by a sapphire crystal with anti-reflective coating, offering clarity and precision wherever adventure takes you.

“I’m very excited for the next iteration of this watch. The first drop was a smashing success; we knew immediately that we should revisit this style. The ability to execute the features and details of a world-class GMT in a full titanium package really resonated with both Timex and TJB customers alike,” said The James Brand founder, Ryan Coulter.

Engineered for versatility, the GMT features quick-release spring bars for effortless strap changes, and comes equipped with two attachment options: a sophisticated titanium bracelet with butterfly closure for a refined look, and a perforated resin strap with a titanium buckle for a sportier, more rugged style. With 200 meters of water resistance, this GMT is built for adventures both on land and at sea.

“The design of the latest TJB × Timex GMT was aimed to create a timepiece that reflects the spirit of adventure and exploration, while also offering a refined, versatile look. The emerald green dial was inspired by the natural beauty of the Atlantic coastline and the deep woods of Nova Scotia, providing a striking yet harmonious contrast with the titanium case. This watch is crafted for those who appreciate the journey as much as the destination,” said Giorgio Galli, Chief Creative Director at Timex.

The James Brand × Timex Emerald GMT watch (MSRP $749) is limited to just 750 numbered units, available at TheJamesBrand.com and Timex.com. For enthusiasts and gift givers seeking the complete Emerald Collection, a special 3-piece box set – including the new Chapter 2 Titanium knife and The Burwell pen (MSRP $1299) – will be offered exclusively at TheJamesBrand.com beginning November 29th while supplies last.

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About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.

About Timex Group
Timex Group designs, manufactures, and markets innovative timepieces around the world. Timex Group is a privately held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of world class brands, including Timex, adidas, Ferragamo, Furla, Gc, Guess, Missoni, Nautica, Philipp Plein, Plein Sport, Ted Baker and Versace.

The James Brand Media Contact:   Kate Gaeir | Akimbo Communications | kate@akimbopr.com
Timex Media Contact:   Rachel Walder | Civic Entertainment Group | rachel.walder@civic-us.com