Vuori Valued at $5.5 Billion in New Round of Investment

November 10, 2024

Vuori announced that two private equity firms – General Atlantic and Stripes – along with a cohort of additional investors, are sinking $825 million into Vuori.

That brings the active brand’s valuation to $5.5 billion, up from its previous valuation of $4 billion in 2021 when SoftBank Vision Fund 2 invested $400 million. It also keeps the company private for now, rather than pursuing an IPO, which Bloomberg reported last year the company was considering in 2024. ShopEatSurf