Wattbike appoints new Commercial Sales Director to drive global health club expansion

November 6, 2024

Wattbike, the creator of the pioneering performance-focused indoor bikes used by elite athletes and fitness enthusiasts worldwide, is thrilled to announce the appointment of Sam Theyers as its new Commercial Sales Director. This key hire marks a strategic step as Wattbike seeks to expand its global footprint in leading health clubs across key international markets, including the USA, Europe, the Middle East, and APAC.

/ENDURANCE SPORTSWIRE/ – With over 25 years of experience working with industry giants such as Life Fitness, Fitness First, Ezdihar Sports, and LA Fitness, Sam brings a deep understanding of the fitness sector and a wealth of international connections. His extensive expertise in managing major international accounts and fostering strategic partnerships positions him perfectly to spearhead Wattbike’s commercial growth.

“I’ve been a passionate supporter of Wattbike for over a decade,” says Sam. “It’s the go-to choice for elite athletes and professional sports teams worldwide, unmatched in its precision and performance. While Wattbike has achieved remarkable success across professional sports globally, and in both professional sports and health clubs in the UK, there is still significant untapped potential in the global health club sector. I’m excited to join the team at this pivotal moment and help expand our presence worldwide, unlocking new opportunities and driving growth across international markets.”

Wattbike’s commercial business has long been the backbone of its success, supporting diverse sectors including elite sport, military, healthcare, education, and fitness clubs. With over 3,000 health clubs and studios in the UK already using Wattbikes, the company now aims to replicate this success across new international markets.

The timing is ideal, as Wattbike is prepares to introduce further product innovations to the commercial market over the next six months, following the launch of its broader consumer range in September which included the Wattbike Proton and Wattbike Air.

These launches signal the company’s vision for growth and innovation. The team are dedicated to making Wattbike the ultimate training partner for improving health and performance, and by investing in new technology and expanding their product line, they are positioning the brand for continued success by expanding its appeal to a broader range of fitness enthusiasts.

Stephen Loftus, CEO of Wattbike, expressed his enthusiasm for the appointment: “We are excited to welcome Sam to the Wattbike team as the leader of our experienced Commercial Sales division. As we focus on expanding our international footprint, particularly within leading health clubs, Sam’s wealth of experience with leading fitness brands globally will be instrumental in forging the long-term partnerships that will fuel our global growth.”

“We’re confident that with Sam’s leadership, we can replicate the strong, long-term partnerships we’ve built in the UK and drive our international growth to new heights. This appointment reinforces Wattbike’s commitment to becoming a truly global brand, with international gym penetration forming a key foundation for our global expansion strategy and long-term success.”

For more information, visit www.wattbike.com

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MEDIA CONTACT

Nicky Jobson – Pace PR
nicky.jobson@pace-pr.co.uk
+447920 165103