Verge Returns as Sponsor of the Cycle-Smart Northampton Cyclocross

November 5, 2024

New York, NY — November 5, 2024 /ENDURANCE SPORTSWIRE/ — Verge, the innovative leader in custom cycling apparel, is proud to announce its continued sponsorship of the Cycle-Smart Northampton Cyclocross (#NohoCX), taking place this weekend, November 8-10, in Northampton, Massachusetts. Now in its 33rd year, #NohoCX stands as one of the longest continually run cyclocross races in the U.S. and remains a key fixture of the New England cyclocross scene.

Verge is not only contributing financial support for the event but will also be supplying the much-coveted winner jerseys that will be awarded to all race category champions. The company’s commitment underscores its long-standing dedication to the sport and to fostering the growth and passion of cyclocross in the region.

“Verge has been supporting Cycle-Smart Northampton Cyclocross for over two decades, and we’re thrilled to return once again,” said Charlie Issendorf, VP of Sales & Marketing at Verge. “Cyclocross is at the heart of our brand; Verge was born from ‘cross racing, and it’s our privilege to support racers who give everything to this sport and this community.”

Race Director and founder Adam Myerson expressed his gratitude for Verge’s enduring support, emphasizing the partnership’s impact on the event’s success. “Having Verge back with us for another year means so much to this race and to New England cyclocross,” said Myerson. “Their commitment helps make it possible for us to host this historic event and keep it thriving year after year. We’re honored to have their support and thrilled that they share our passion for the race.”

About Verge

Verge specializes in custom cycling apparel with low minimum order requirements, lightning-fast delivery, and worldwide shipping. Whether you’re a team of 1 or 100, you’ll experience the same outstanding quality as the pro riders who have worn Verge kit to National, World, and Olympic titles and Tour de France stage wins. For more info, visit: www.vergesport.com

About Northampton Cyclocross

The 2024 Cycle-Smart Northampton Cyclocross presented by Verge and ShiftGear (#NohoCX), on November 8th-10th, will mark the 33rd edition of the race. Founded in 1991, the event’s storied heritage is unmatched, and each year is a continuation of its place as the lodestar of New England cyclocross. For more info, visit: www.nohocx.com