FORM’s Award-Winning Smart Swim Goggles To Launch at Apple Stores and Apple.com

October 29, 2024

Shop FORM Smart Swim 2 augmented reality swimming goggles at select Apple Store locations and online this Holiday season

Vancouver, BC, October 29, 2024 /ENDURANCE SPORTSWIRE/ – Starting November 5th, 2024, FORM’s Smart Swim 2 goggles will be available to purchase at 20 Apple Store locations in the US and Canada, and online at Apple.com in the US, Canada, and the UK.

In April 2024, FORM launched its Smart Swim 2 goggles, featuring a patented augmented reality (AR) display, integrated heart rate monitoring, and the SwimStraight™ digital compass for open-water navigation. FORM’s latest innovation, Script, lets users instantly generate in-goggle workouts by simply pasting, scanning, or importing them from training platforms, emails, or images directly into the FORM app. Within seconds, these workouts are available to sync to the goggles, providing an effortless way to train.

FORM Smart Swim 2 goggles were awarded ‘Best Wearable’ at the 2024 Sports Technology Awards and are race-approved by World Triathlon, USA Triathlon, British Triathlon, and the Professional Triathlon Organization (PTO). FORM is the original innovator and market leader in augmented reality smart swim goggles technology.

“Apple undoubtedly offers a premium retail experience globally, and we’re thrilled that customers can try on and purchase our Smart Swim 2 goggles in-store, or buy online this shopping season,” said FORM founder and CEO, Dan Eisenhardt. “With Apple’s knowledgeable staff, we know the experience presenting our goggles will be exceptional. As a must-have fitness tech product, we’re excited to showcase FORM at Apple.”

Starting November 5th, FORM Smart Swim 2 will be available for purchase or pickup at select Apple Store locations. You can order directly from apple.com for $249.00 or £229.00.

All purchases include a free one-month trial of FORM Premium, which includes access to thousands of workouts, 45 training plans, HeadCoach™ technique analysis, TrainingPeaks and TriDot workout imports, and SwimStraight™. After the trial expires, continued access to Premium Features is optional. FORM Premium costs $15/£13 a month or $99/£84 annually.

About FORM

Founded in 2016 in Vancouver, Canada, FORM is an award-winning fitness technology company pioneering real-time visual feedback to elevate athletic performance. First launched in 2019, FORM’s Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics, technique awareness and focused skill development via the innovative in-goggles augmented reality display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. Learn more at www.formswim.com

Media Contact

William Parry
Director of Media Relations, FORM
will@formswim.com
778-985-5685