Sumarpo Strengthens 1% for the Planet Commitment Through New Partnership with Circular Flow for Neoprene Recycling

October 24, 2024

Octoeber 24th, /ENDURANCE SPORTSWIRE/ – A pioneer in eco-friendly triathlon gear has partnered with Circular Flow, a leading organization in neoprene recycling, to strengthen its dedication to environmental protection. This collaboration represents a significant step forward in addressing the challenge of neoprene waste and advancing sustainable practices within the watersports industry, marking a key milestone in the brand’s ongoing pursuit of combining high-performance standards with environmental responsibility.

Since 2021, Sumarpo has been a proud member of 1% for the Planet, a global initiative that encourages businesses to donate 1% of their annual sales to support environmental causes. By committing to contribute 1% of its sales—rather than just profits—the brand underscores its dedication to sustainable practices and environmental stewardship. With each purchase, customers play an active role in supporting the preservation and restoration of the natural world, making a meaningful contribution to global conservation efforts.

Expanding Impact Through Circular Flow Partnership

Sumarpo’s latest initiative builds upon its 1% for the Planet commitment by addressing the environmental impact of neoprene, a common material in wetsuits and other watersports gear. Through its new partnership with Circular Flow, Sumarpo is launching a comprehensive recycling program aimed at extending the lifecycle of neoprene swimming suits and reducing the need for virgin neoprene production. This initiative reflects a shared vision between Sumarpo and Circular Flow to create a closed-loop system that minimizes waste and promotes sustainable consumption.

The recycling program encourages customers to return their used triathlon wetsuits and other neoprene-based products to designated collection points. These items will be gathered and reprocessed into reusable materials through an extensive reprocessing phase, where the neoprene will be broken down and transformed into new products. By recycling these materials, Sumarpo and Circular Flow aim to significantly reduce the environmental footprint associated with neoprene manufacturing, which traditionally requires substantial resources and energy.

The Circular Economy in Action

The collaboration sets a new standard for circular economy principles in the watersports industry. By creating a seamless cycle of use, return, and reprocessing, the initiative ensures that resources are utilized to their fullest potential, limiting the depletion of natural resources. Not only does this reduce waste, but it also lowers the demand for new raw materials, thereby mitigating the environmental impact of production.

Sumarpo’s recycling initiative goes beyond triathlon wetsuits to include a wide range of neoprene-based products, such as surfing gear, accessories, and outdoor equipment. This holistic approach aims to make a meaningful contribution to reducing global waste and supporting the fight against climate change. As the collected products reach the end of their useful life, they can be returned and recycled again, allowing the process to continue indefinitely. This circular system exemplifies a truly sustainable approach, setting a benchmark for other industries to emulate.

Aligning Sustainability and High Performance

As a company dedicated to eco-friendly innovation, Sumarpo has consistently strived to create products that deliver high performance without compromising environmental integrity. The brand’s use of sustainable materials, such as Yamamoto neoprene, combined with its non-benzene adhesives and SQ-flex lining, reinforces its commitment to reducing environmental impact. Now, with the addition of the Circular Flow partnership, Sumarpo takes another major step toward its goal of being the first 100% eco-friendly triathlon brand.

Sumarpo’s triathlon gears are not only designed for athletes but also for environmentally conscious individuals who value sustainability. By choosing Sumarpo gear, customers actively support a brand that prioritizes the planet, contributing to global conservation efforts while enjoying top-quality triathlon equipment. The company’s initiatives, including its involvement with 1% for the Planet and the recycling program with Circular Flow, make a tangible difference in protecting the environment.

A Shared Vision for a Sustainable Future

The partnership with Circular Flow aligns seamlessly with Sumarpo’s ethos of “The right one is the best one,” driving the development of gear that meets the needs of athletes while promoting sustainable practices. By expanding its circular economy efforts, Sumarpo demonstrates that high-performance sportswear and eco-consciousness can indeed go hand in hand.