Tony Robbins and Sam Nazarian unveil luxury hospitality group centered on preventative medicine, longevity and AI

September 17, 2024

Lifestyle hospitality company Sbe has revealed more details about its ambitious new health and wellness lifestyle concept, The Estate, following its initial teaser in June.

The Estate will comprise a global network of luxury wellness resorts and residential properties driven by a commitment to functional and preventive medicine through diagnostics and therapeutics powered by longevity clinic operator Fountain Life.

In addition to cutting-edge medical care, each location will feature medi-wellness services and spa treatments by Clinique La Prairie, holistic therapies, sports and fitness programmes and a nutritious menu designed to work in harmony with medical diagnostics to promote self-healing. The group also plans to create a network of urban longevity centres – also operated by Fountain Life – in major markets to allow for continued maintenance beyond the hotel experience.

The concept has been built by four industry veterans: hospitality visionary and Sbe founder Sam Nazarian; New York Times bestselling author and life and business strategist Tony Robbins; music icon Marc Anthony; and Richard Attias – renowned for uniting business, government and civil society to drive economic growth and innovation. Spaopportunities