Dovetail Workwear Announces V-Suite Growth & Expansion

September 9, 2024

Linda Reese Appointed VP of Marketing and Co-Founder Sara DeLuca Promoted to VP of Product

PORTLAND, OR (September 9, 2024) /ENDURANCE SPORTSWIRE/ – Dovetail Workwear proudly announces today the appointment of Linda Reese to Vice President of Marketing alongside the promotion of co-founder Sara DeLuca to Vice President of Product. Collaboratively, Reese and DeLuca will strengthen alignment across product and marketing strategies of the largest exclusively women’s workwear company in the world for brand growth, consumer awareness, and retail support.

Prior to joining Dovetail, Reese held corporate brand and marketing positions at Sorel, Columbia Sportswear, and InSport International driving global marketing strategies and implementation across each company. For the past 13 years, she’s led SparkTank, a marketing and branding agency she co-founded to establish authentic tone, identity, and engagement for brands of all sizes in the outdoor and active lifestyle sectors. A storyteller extraordinaire, Reese is known for her ability to inspire teams and enhance brand value through well-crafted and thoughtfully executed strategic plans.

Since co-founding Dovetail, DeLuca has grown the product development and creation cycle from the original Maven Pant to a year-round collection of pants, overalls, coveralls, work shirts, outerwear and accessories. Building on her experience at Gap Inc., adidas, as well as positions with major textile companies and mills worldwide, DeLuca’s vast knowledge and experience continues to support her vision of a company that empowers women to thrive in their work, fulfill their personal potential, and strengthen their communities.

In their new and expanded roles, DeLuca and Reese build on the solid business foundation of Dovetail to effectively and reliably make, deliver, market, and support durable, reliable, functional, and comfortable apparel for its customers.

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About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the world made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com @dovetailworkwear.

Dovetail Media Contact:  Abigale Youcha / Akimbo Communications / abi@akimbopr.com