Spotlighting Inspiration, The James Brand Introduces Be James

August 27, 2024

PORTLAND, OR (August 27, 2024) /ENDURANCE SPORTSWIRE/ – The James Brand – makers of modern, minimal everyday carry products – launches Be James°, a series spotlighting individuals who push boundaries, challenge norms, and inspire others to step outside their comfort zones. By showcasing the diverse talents and experiences of athletes, artists, and creators, The James Brand aims to foster a community of individuals who constantly push themselves and explore the unexpected. These stories will be shared across The James Brand’s website, digital platforms, pop-up events and at The James Brand retail HQ in Oceanside, CA offering an intimate look into the lives and worldviews of those who embody the ethos of James.

“Our goal with Be James° is to celebrate those who inspire us and whom we believe the world should know,” says Dustin Aron, Director of Marketing & Sales at The James Brand. “These individuals embody our brand values: they’re inspirational, action-based, and humble. We hope to inspire our community to embrace new challenges by sharing their stories.”

Be James° debuts with a short film on Arto Saari, a former professional skateboarder turned acclaimed photographer. Saari’s journey from skateboarding prodigy to visual storyteller exemplifies the spirit of reinvention and passion that Be James° seeks to highlight. Bringing this story to life is award-winning Filipino-American filmmaker Christopher Murphy. Murphy grew up roaming the streets on a skateboard while documenting his friends with a Hi8 DV camera to evolving into a respected director, producer, and cinematographer. Murphy’s distinct visual style infuses authenticity and creativity, creating resonation on a deeper level.

“Anything you do, you have to get a little bit uncomfortable.” – Arto Saari

Be James° is dedicated to putting people at the center of the story with upcoming monthly features including original short films, interviews, educational content, and hands-on experiences.

To follow the Be James° series as it unfolds, and for more information about The James Brand and its products, visit www.thejamesbrand.com.

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About The James Brand

The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.

Media Contact Kate Gaeir | Akimbo Communications | kate@akimbopr.com