supertri and MyWhoosh Announce Ground-Breaking Partnership

August 13, 2024

Two Of Sport’s Most Innovative Disruptors Unite To Grow The Future Of Triathlon And Expand supertri E

/ENDURANCE SPORTSWIRE/ – supertri can today announce free-to-use virtual cycling platform MyWhoosh as an Official Partner for the next 4 years, with two of sport’s most innovative brands in the industry joining on a mission to grow triathlon.

MyWhoosh becomes the Presenting Partner of supertri E and will help develop the multi-award winning and IOC Olympic Esports Week featured format into the next evolution of its incredible journey. It is also the Official Partner and Virtual Training Partner of supertri, supertri League, supertri E and mass participation events including Chicago Triathlon and Long Beach Legacy Triathlon.

supertri has a vision to ‘Inspire The Competitor In Everyone’ through a triathlon ecosystem where exciting racing and content increase engagement and participation. It includes innovative and entertaining professional closed league formats that redefined the sport, via its unique supertri E hybrid racing and mass participation events.

Together supertri and MyWhoosh will develop more interactive experiences that serve and unite the entire triathlon ecosystem.

MyWhoosh is a free-to-use indoor training and racing platform used by World Tour UAE Team Emirates and its star rider Tadej Pogačar, three-time Tour de France champion, and seven-time Tour de France points classification winner Peter Sagan, and Women’s World Tour team UAE Team ADQ. Designed by professionals and available to the athletes of all levels, with over 730 workouts and 39 training plans, MyWhoosh aims to push riders to their limits through personalized and challenging indoor cycling experiences.

supertri CEO and Co-Founder, Michael D’hulst, said: “supertri and MyWhoosh are known for innovation, entertainment and authenticity, breaking boundaries in all they do. supertri has opened the sport to a whole new generation of fans and participants with its fast, technical and tactical racing featuring the world’s top athletes across supertri League and supertri E and its world class mass participation events featuring easy entry points to the sport. MyWhoosh has been breaking down its boundaries with an incredible platform that also democratizes participation by being free-to-use. There are so many synergies between our brands and exciting developments to announce soon and I am delighted we are partnering on this journey.”

Akhtar Saeed Hashmi, CEO and Managing Director of MyWhoosh, said: “At MyWhoosh, we have always followed the dream to build the indoor training platform that will be affordable to anyone who wants to explore the world of cycling and running from the comfort of their homes, to develop their skills for a better performance, or to enjoy the competition with weekly races and challenges. Now, we are excited to be a part of a bigger community and become partners with superti on this journey to grow the future of triathlon and bring the innovation to supertri E. Our mission is to develop more interactive experiences that serve and unite the entire triathlon ecosystem, inspiring athletes of all levels to go beyond the limits and enjoy the thrill of competition.”

The partnership begins immediately and includes support for the upcoming Chicago Triathlon on August 24-25 and supertri League events. The supertri League calendar 2024 is:

● August 18: supertri Boston

● August 25: supertri Chicago

● September 8: supertri London

● October 6: supertri Toulouse

● November 3: supertri NEOM

ENDS

About supertri

supertri has a vision to ‘Inspire The Competitor In Everyone’. Its professional racing falls under the supertri brand. supertri is the innovative and entertaining professional closed league formats that redefined the sport, delivering high-octane racing featuring the world’s best athletes competing in teams on stadium-like courses. supertri E is one of sport’s most innovative and award-winning formats which blends real life and virtual racing, and which featured at the IOC’s Olympic Esports Week. Its supertri E World Triathlon Championship in partnership with World Triathlon crowns official Esports triathlon World Champions. It has an additional brand pillar which delivers some of the biggest short course triathlon participation events in the world and has raised millions for charity

About MyWhoosh

Founded in 2019, MyWhoosh is a free-to-play indoor training and racing platform that simulates real-world cycling scenarios and challenges via a range of worldwide courses and routes. The game allows users to create and customize their own virtual cyclist, bike, and clothing, and join various online events, such as races, tours, and group rides. MyWhoosh is the official indoor cycling platform of the World Tour UAE Team Emirates and its star rider Tadej Pogačar. The platform works closely with team coaches and features in-game training content from the UAE Team Emirates performance group. For more information, visit www.mywhoosh.com