Boulderthon Announces Headsweats as Strategic Merchandise and Apparel Sponsor

August 9, 2024

The partnership will offer a wide range of sustainable race merchandise

BOULDER, Colo. /ENDURANCE SPORTSWIRE/ – Boulderthon has announced Headsweats as its new strategic merchandise and apparel sponsor ahead of its 2024 event, taking place Sept. 29. The partnership will offer Boulderthon’s largest and widest selection of Boulderthon gear in history, all made from recycled materials. The merchandise will be available for purchase at Fleet Feet’s Boulder location leading up to race weekend, as well as at the Fleet Feet booth at Boulderthon’s Expo taking place on Pearl Street Mall in Downtown Boulder.

Headsweats is a Boulder-based company that specializes in cutting-edge, advanced and fun headwear products worn by marathoners, construction workers, chefs, police forces, snow-boarders and many more. Started in 1998, the company has grown into the world leader in ultra-light, supremely wicking headwear.

“As an athlete myself, I understand the importance of high-quality race gear,” said Phil Dumontet, founder and president of Boulderthon. “Headsweats is a brand that I’ve always been a fan of due to their quality, and I couldn’t be more thrilled to have them behind the expansion of our Boulderthon merchandise. Not only will the material be elite, but it’s also going to be made from recycled materials, which follows Boulderthon’s goal of creating a greener event!”

“At Headsweats, we’re thrilled to be rooted in Boulder, a community that embodies the spirit of endurance and adventure,” said Oscar Zuleta, general manager at Headsweats. “Partnering with Boulderthon, Boulder’s signature marathon, is a perfect match, and we can’t wait to support the incredible athletes who make this event so special.”

Boulderthon offers five distances for participants to take part in, the marathon, half marathon, 10K, 5K and Kids Run. Boulderthon’s marathon and half marathon courses will take participants through different landscapes set at the foothills of the Flatirons, with views of the Boulder Reservoir, Table Mountain and Haystack Mountain along their way. The fast, flat course features limited elevation change and multiple straightaways, making for high-quality race day performances. The 10K course will run participants through the streets of Boulder showcasing the scenic town, before leading them to Downtown Boulder for the iconic finish on the historic Pearl Street Mall. The Heart to Heart 5K by BCH will be debuting its brand new course this year, featuring an all-road, fast and flat experience for all participants, allowing for wheelchair athletes and those utilizing wheeled vehicles, like duo runners, to take part in the event.

The top-rated, fast-growing race series became the second-largest marathon series in Colorado in its first year of existence, and the largest fall running event in the state. In its third annual edition, Boulderthon drew 7,000 runners from all 50 states as well as 18 countries, as the signature marathon showcased the world-class city of Boulder. In 2023, Active.com named Boulderthon one of the Top 5 Best Half Marathons in the United States, and the following year the 5K and half marathon courses were both named a top 10 in their categories by USA Today’s 10Best Readers’ Choice awards.

For more information on Boulderthon, presented by PUMA, visit www.boulderthon.org, and follow the event on Facebook and Instagram.

ABOUT BOULDERTHON® PRESENTED BY PUMA

Boulderthon, presented by PUMA, was created in 2021 by avid New York Road Runner, Phil Dumontet, with the goal of bringing a world-class marathon to one of the great running hubs of the country. It is a Boston Marathon Qualifying (BQ), USATF Sanctioned Event, measured by a Level A USATF Course Measurer, representing the highest level of certification for a marathon race series. The race offers a full marathon, half marathon, 10K, 5K and children’s races. For more information, visit www.boulderthon.org.

ABOUT HEADSWEATS

Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to optimize your performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit  Headsweats.com.

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