DEKA Announces Partnership with PRIME Energy and Alani Nu as the U.S. Exclusive Energy Drink

July 17, 2024

BOSTON, MASS./ENDURANCE SPORTSWIRE/ – DEKA, the leading fitness event series revolutionizing the way athletes train and compete, is thrilled to announce a new partnership with PRIME Energy and Alani Nu, a premier provider of great tasting energy drinks. PRIME Energy and Alani Nu will have a presence at upcoming DEKA FIT U.S. events to help fuel the DEKA fitness community.

DEKA by Spartan is the indoor “dekathlon” of fitness, with indoor fitness competitions and motivational training for people at all levels. Based on the Greek word, “deka,” meaning “10,” DEKA offers 10 “DEKA Zones” based on 10 functional areas of movement, such as lifting, pushing, pulling, jumping, rowing, cycling and more.

“We are excited to partner with PRIME Energy and Alani Nu, brands that share our commitment to improving athletic performance and overall well-being. This partnership will fuel our participants with the energy and motivation they need to excel in every DEKA event.” – Abraham Milhem, VP Global Partnerships, Spartan

“We’ve had a great time working with the DEKA community and keeping them energized with both PRIME Energy & Alani Nu”, said Matt Zucco, VP of Marketing at Congo Brands. “We look forward to supporting more events this year and continuing to help fuel their athletes around the country”.

About DEKA:

Spartan DEKA is the decathlon of hybrid fitness racing, featuring standardized and gamified fitness tests, events, training, and competition designed to allow ALL levels the opportunity to celebrate the power of fitness. DEKA stands out in the field as an innovator through the DEKA Affiliate Program, providing fitness business operators the opportunity to earn revenue through hosting official Spartan DEKA events, challenges, and classes inside their brick-and-mortar facilities. With 10-30 events each weekend and 1,000+ annual events worldwide, DEKA has opened the door for people of all walks of life to train, test, and thrive in what has now become a globally recognized sport. To learn more, visit deka.fit.

About PRIME:

Founded in 2022 by entrepreneurs and influencers, Logan Paul and KSI, PRIME is a global lifestyle beverage brand focused on providing better fuel for any endeavor. PRIME offers their highly coveted flagship product, PRIME Hydration, on-the-go PRIME Hydration Sticks and new PRIME Energy drink. PRIME can be found at Target, GNC, The Vitamin Shoppe, Walmart and Kroger Family Stores nationwide as well as select retailers in the U.K. and Canada. Please visit drinkprime.com for additional information and follow PRIME on Instagram, Facebook and Twitter.

About Alani Nu:

Founded in 2018 by entrepreneur and influencer, Katy Hearn, Alani Nu is a better-for-you health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Please visit www.alaninu.com for additional information and follow Alani Nu on social media: Instagram, Facebook, Pinterest, TikTok and Twitter.