Chargel Continues On-Site Samplings and Sponsorships at California’s Truckee Tahoe Gravel

June 26, 2024

The first-of-its-kind, caffeine-free athletic gel drink will help fuel cyclists & spectators alike

IRVINE, Calif. (June 26, 2024)/ENDURANCE SPORTSWIRE/ – Chargel®, a first-of-its-kind, delicious Gel Drink that delivers convenient and delightfully unexpected instant pre-workout energy with zero caffeine, today announced it will be sampling its half drink, half snack, energy source at the 2024 Truckee Tahoe Gravel.

Running from June 28-29 in Truckee, Calif., the Truckee Tahoe Gravel features a dirt and gravel bicycling course that offers three different route distances from 30 to over 100 miles in length. Starting in the beautiful, outdoor oriented community of Truckee, California, the race moves northward into Tahoe National Forest. Chargel will be present at the event and alongside the course sampling its great tasting, crushable, Gel Drinks available in White Grape, Apple, and Strawberry.

“The Truckee-Tahoe area is rich in an outdoors and active culture, so we’re eager to have our event debut this weekend,” said Teruhiro Kawabe, President of Morinaga America, Inc. “Chargel was created for on-the-go endurance activities, and with cycling being one of the most endurance-heavy sports, we think this is an excellent opportunity for both athletes and spectators to sample our signature Gel Drinks.”

Designed to meet the unique needs of cyclists, runners, weekend warriors and everyone in between, Chargel Gel Drinks are ideal for convenience and fast intake before activity and includes a built-in spout for quick delivery. Chargel features an exclusive blend of carbohydrates, fruit juice, natural flavors, and five essential B vitamins – including 20% daily value niacin, thiamin, riboflavin, B12 and B6 – without any artificial sweeteners or high fructose corn syrup. Chargel Gel Drinks are 100% caffeine-free, plant-based, gluten-free, and free of the top nine allergens.

To learn more about partnering with Chargel, email infochargel@morinaga-america.com. For more information, please visit www.chargel.com and follow Chargel’s Instagram, TikTok, and Facebook pages.

About Chargel 

Launched in 2022, Chargel is a first-of-its-kind, delicious athletic Gel Drink that delivers convenient, and delightfully unexpected instant energy before any workout with zero caffeine. Half snack and half beverage, Chargel Gel Drinks offer the satisfaction of a snack and refreshment of a drink, in one unique pocket-sized, on-the-go pouch. Available in three great-tasting crushable flavors, White Grape, Apple and Strawberry, Chargel Gel Drinks feature an exclusive blend of carbohydrates, fruit juice, and five essential B vitamins – including 20% daily value niacin, thiamin, riboflavin, B12 and B6 – without any artificial sweeteners or high fructose corn syrup. The Gel Drinks were thoughtfully developed for convenience and fast intake before activity and feature a built-in spout for quick delivery.

About Morinaga America, Inc.

Established in 2008, Morinaga America, Inc. has achieved tremendous growth as the official distributor of HI-CHEW and Chargel™. In 2022, Morinaga America’s sales marked around 500% growth since 2015, and now rank in 10th position in the non-chocolate category per IRI Data. The company has developed a plethora of unique products in Japan and Hi-Chew’s significant success story helped pave the way to Morinaga’s entrance into the U.S. market with the launch of Chargel™ introducing gel drinks to U.S. consumers, a category it has pioneered in Japan. Morinaga’s next mission is to introduce another distinctive product in the US market, aiming for another big success.

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Media Contact:

Jack Bongiovi

Rachel Kay Public Relations, A FINN Partners Company

chargel@finnpartners.com

212-715-1659