Standard Chartered races ahead with the continuation of Singapore Marathon partnership

June 4, 2024

• The 2024 edition of the region’s leading marathon promises to deliver an enhanced race experience designed for all runners and sees the return of the Ekiden category.
• Standard Chartered cardholders will enjoy a 15% discount off registration fees and an opportunity to win marathon race slots for the 2025 Standard Chartered Marathon events in Hong Kong, Taipei, Hanoi and Kuala Lumpur as part of the “Run-cation” promotion.

SINGAPORE, 3 June 2024 /ENDURANCE SPORTSWIRE/ – The Standard Chartered Singapore Marathon (SCSM) is set to return on 29 November to 1 December 2024, with Standard Chartered (the Bank) renewing its commitment to Singapore’s marquee running event.

The Bank has partnered SCSM since 2002, making it one of the longest sports partnerships in Singapore, connecting people from all walks of life through shared values of resilience and determination. SCSM 2024 aims to reignite the passion for running and community camaraderie, and promises to be a celebration of resilience, determination, and the enduring spirit of Singapore’s running community.

What’s new

SCSM 2024 will see the re-introduction of the Ekiden Race, adding a new layer of excitement and teamwork to this year’s edition. In the Ekiden Race, teams of five runners will take turns to complete sections of the marathon course, passing a sash to the next runner at designated transition points. This encourages teamwork and greater inclusivity, enabling more to participate in the marathon. In support of the community, Standard Chartered will provide 100 complimentary Ekiden slots on a first-come-first-served basis to corporate teams who commit to fundraise for Futuremakers by Standard Chartered, a global youth economic empowerment initiative, supporting young people in our communities to learn, earn and grow. Futuremakers empowers young women in need to gain skills and sustainable employment, and supports entrepreneurs to build thriving microbusinesses and create jobs.

The Bank will also roll out the inaugural ‘5km and Beyond’ challenge for its Singapore-based employees to inspire novice runners to join the race and achieve their personal fitness goals. This initiative includes complimentary registration slots, training programmes, running clinics and other incentives. This complements other employee activations such as Home Run @ SCSM, where colleagues are invited to run or walk to raise funds for Futuremakers.

SCSM 2024 will also feature a “Run-cation” promotion exclusive for Standard Chartered Singapore cardholders until 13 October 2024. Four lucky participants who sign up for SCSM 2024 using a Standard Chartered card will have the opportunity to win marathon race slots for the 2025 Standard Chartered Marathon events in Hong Kong, Taipei, Hanoi or Kuala Lumpur, and a pair of round-trip, economy flights to the respective cities with a three-night hotel stay.

Patrick Lee, CEO, Singapore and ASEAN, Standard Chartered, said, “We are delighted to continue our partnership with Standard Chartered Singapore Marathon, the nation’s marquee running event which has grown from strength to strength. Through sports, we are able to play an integral role in building social bonds and community resilience. This year, we are focused on giving back and making the marathon an even more inclusive event for our community, colleagues and clients. With the re-introduction of the Ekiden race, a “Run-cation” promotion, and the launch of a ‘5 km and Beyond’ employee challenge, we look forward to connecting Singapore’s diverse running communities, delivering yet another remarkable experience.”

This year’s marathon is also set to delight participants with a scenic route that showcases Singapore’s stunning landmarks to add to the run experience. More details on the route and road closures will be announced closer to the event.

Jeff Edwards, Managing Director of Asia for The IRONMAN Group, organisers of SCSM said, “We are excited and honoured to once again collaborate with Standard Chartered and our renewed partnership to promote a running culture in Singapore. The resounding success from last year’s event, where we saw some 44,000 runners, including more than 8,600 international participants – the highest in the marathon’s history – has fuelled our determination to elevate the 2024 race experience even further. We aim to celebrate runners of all abilities with the return of the Ekiden Race, championing shared achievements and inclusivity. With a wide range of race festivities in the pipeline, the event will engage the community and build an atmosphere that runners as well as race supporters enjoy.”

Marathon registration

SCSM 2024’s three-day event will kick off with the Kids Dash on Friday 29 November, followed by the 5 km and 10 km run on Saturday 30 November, while the half marathon and marathon categories will flag off on Sunday 1 December, with Ekiden teams running alongside the marathoners.

Public registration opens on Tuesday, 4 June 2024. Tier 1 pricing for the marathon, half-marathon, 10 km, 5 km, Ekiden race and Kids Dash are $119, $99, $80, $61, $600 (per team) and $39 respectively. Prices are inclusive of GST, but subject to a 9% platform fee. Standard Chartered cardholders will enjoy a 15% discount off registration fees.

To register and for more information, please visit https://singaporemarathon.com/.

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Follow SCSM 2024:

Facebook: @sgmarathon

Instagram: @sgMarathon

About Standard Chartered Singapore Marathon

The Standard Chartered Singapore Marathon is the leading mass participation run and only World Athletics Gold Label race in South East Asia. Since 2002, the race has given runners unparalleled running experiences, threading through the heart of the city’s iconic landmarks, such as Marina Bay Sands and Gardens by the Bay, and against one of the world’s most iconic city skylines. SCSM comprises of five categories; Marathon 42.195 km, Half Marathon 21.1 km, 10 km, 5 km, and Kids Dash. The race has been a catalyst to growing the local and regional running community, bringing together approximately 50,000 professional, amateur, avid and leisure runners yearly. For more information, visit www.singaporemarathon.com.

About Standard Chartered

Standard Chartered Bank in Singapore is part of an international banking group, with a presence in 53 of the world’s most dynamic markets for more than 160 years and serving clients in a further 64. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good.

The Bank has a history of 165 years in Singapore, where we opened our first branch in 1859. Singapore is home to the majority of our global business leadership, our technology operations, as well as SC Ventures, our innovation hub. In August 2020, we were the first and only bank to be awarded the “Significantly Rooted Foreign Bank” (SRFB) status by the Monetary Authority of Singapore. In December 2020, we were granted enhanced SRFB privileges, in recognition of the significantly higher degree of rootedness exceeding the SRFB baseline criteria.

In Singapore, we support both individual and corporate needs to build wealth and drive commerce at every step of their journey. For more information, please visit www.sc.com/sg.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf®, UTMB® World Series trail-running events including the Canyons Endurance Runs™ by UTMB®, Tarawera Ultra™ by UTMB® and Ultra-Trail Australia™ by UTMB®, Epic Series™ mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.

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