rabbit Introduces New Line of Running Maternity Tops

June 4, 2024

Introducing the EZ Tee SS Maternity and EZ Tee Tank Maternity: The Softest, Most Comfortable Tops for Expecting Mother Runners

SANTA BARBARA, CA /ENDURANCE SPORTSWIRE/ – Since debuting its first pair of running shorts eight years ago, rabbit, the women-founded running apparel brand based in Santa Barbara, California, has been committed to making the most functional, comfortable, EZ-to-love apparel for all runners, a tradition that continues with the addition of the EZ Tank Maternity and EZ Tee SS Maternity to its signature Mother Runner line. Both garments are super soft, lightweight, and quick-drying. Made from rabbit’s EZ fabric, the “softest threads in existence,” both pieces feature elastic at the side seams, so they easily accommodate a Mother Runner’s growing bump and flatter post-pregnancy, too.

Says rabbit co-founder Jill Deering, “Supporting women, and mothers, in their running journey has always been an extremely important pillar of our brand. As many people know, Monica (rabbit co-founder, Monica DeVreese) and I are incredibly lucky to be mother runners ourselves, with five children (soon to be six) between our families. However, we know all too well the struggle it can be for expecting mothers to find comfortable and high quality running apparel for their ever-changing bodies. We are so extremely proud to launch our first two maternity specific running apparel pieces this spring, and I can personally attest that they are amazing and comfortable as I am currently expecting my fourth child and am rocking the EZ maternity tank on a daily basis!”

The EZ Tank Maternity and EZ Tee SS Maternity are part of rabbit’s wildly popular Mother Runner collection. These pieces also pair fabulously with the equally lightweight and stretchy EZ Joggers, as a rabbit fan enthused in a recent note.

I loved seeing a few official maternity pieces! I had an idea that I wanted to share. I was thinking it’d be neat to tag or have one grouping that is “maternity friendly” in addition to the official maternity items. I saw others say they are living in the joggers after giving birth, and that’s been my go to pants for as much as possible with the 20 baby pounds gained. My EZ tops have all expanded really nicely too!

And a conversation I had with a woman in the pop-up over the weekend who was very pregnant: she said she’s purchased several pairs of EZ joggers for when she comes home from the hospital.

Mother Runners Are Mighty, Movers and Shapers, a Force of Love, On and Off the Road.

Owning this powerful identity comes with plenty of highs and lows, lessons learned, and advice from one wise mama to the next. We discuss it all with Aisha Zaza, a fitness and nutrition enthusiast, business owner, host of the popular “Mindset Mile” podcast, and mom of two. Zaza is also model of the Mother Runner fits on the rabbit website, where she has this to say about what being a “Mother Runner” means to her:

“When you arrive at motherhood, you really get to see what you’re made of. All of the work that you’ve ever done in your life, personally, professionally, socially—it’s really on display now for this amazing journey. Motherhood is the most meaningful and impactful work I’ll ever do. Because it is going to outlive you and live within your children forever. ‘Mother Runner,’ to me, is the opportunity to feel proud of who you are as a person and be able to put all of those amazing traits and qualities and skills that you’ve learned your whole life into play.”

Women who wear the EZ Tank Maternity, The EZ Tee SS Maternity, and all the rest of the rabbit Mother Runner line, will find that very philosophy engineered into every comfortable, lightweight, and quick-drying fiber.

About rabbit

Crafted in California, rabbit is a female-founded running apparel brand that supports runners and dreamers of all levels. Based along the west coast in Santa Barbara, California, rabbit was designed by co-founders Monica DeVreese and Jill Deering, who have a combined 30+ years of experience in the performance running industry. From soft shirts to shorts equipped with convenient storage, rabbit enters the footwear market with an award-winning reputation for comfort and performance, propelling all runners to chase their dreams on the roads and trails. rabbit is available at specialty running retailers throughout the nation or online at runinrabbit.com.

CONTACT: Anna Benedettini media@runinrabbit.com