Kona founders buy back the brand; Kona Bikes returns to rider-owned and operated roots

May 21, 2024

Just a month after Kent Outdoors abruptly stalled Kona’s operations at the Sea Otter Classic, announced job cuts and the sale of the 36-year-old brand, the future has taken a surprising but optimistic turn. The brand has been bought back by its original founders, Dan Gerhard and Jake Heilbron, who promise to return Kona to its roots. Cycling Weekly