Spartan Unveil Global Partnership with Optimum Nutrition
March 27, 2024
Optimum Nutrition, the world’s #1 sports nutrition brand, joins forces with the world’s leading obstacle course race, activating across 90 events in 29 countries.
March 2024/ENDURANCE SPORTSWIRE/ – Two industry leaders collide for a major partnership that will be recognised worldwide as Spartan, the world’s leading obstacle course race comes together with Optimum Nutrition, the world’s #1 sports nutrition brand1, for a multi-year partnership.
The two brands unite on values of human performance, believing firmly in the power of transformational experiences, born through a commitment to unlocking potential by overcoming physical challenges, fueled by the right training and nutrition strategy.
Optimum Nutrition become Spartan’s Official Sports Nutrition partner across 90 event weekends in 2024, spanning 29 markets including the UK, Europe, Asia Pacific and the Middle East. Optimum Nutrition will activate across the Spartan & DEKA event series through brand experiential, sampling and nutrition education – helping competitors to prepare for and recover from their ultimate performance.
Joe de Sena, Spartan CEO said: “Spartan has become a relentless movement, uniting a community of millions of people who have decided they want to be better, healthier, and discover what they’re really made of. Our mission is to rip people off the couch, out of their comfort zones, and arm them with the right tools and knowledge to transform their lives. We have a giant mission, and there’s only a select few other brands out there up for this challenge. Optimum Nutrition is one of them, and together we’re UNLOCKING MORE; an even greater power to change lives. This partnership means millions more people are going to smash what they thought were their limits. That means something.”
Bobby Sheikh, Optimum Nutrition International Marketing VP said: “At Optimum Nutrition, we believe everyone has more potential waiting to be unlocked. Spartan is an incredible platform to challenge people of all fitness levels to move beyond their comfort zones to unlock this potential. We’ve been perfecting sports nutrition for over 35 years, and our products are trusted by athletes across the globe seeking to un harness their ultimate performance – no matter their who they are. Spartan’s values align perfectly with ours, and we look forward to fueling all Spartan racers, helping them discover the transformative power of fitness.”
For more information visit https://www.spartan.com/
1 Source: Euromonitor International Limited; Consumer Health 2024 Edition, Sports Nutrition category, %retail value shares, 2023 data.
-ENDS
ABOUT SPARTAN
With more than 250 events across more than 40 countries on six continents, Spartan is the world’s largest obstacle course race (OCR) and endurance brand. Providing transformation through sport, Spartan attracts more than one million annual participants across all fitness levels, from beginners to elite.
For more information visit https://www.spartan.com/
ABOUT OPTIMUM NUTRITION
Part of Glanbia Performance Nutrition (GPN), Optimum Nutrition is the world’s #1 sports nutrition brand, producing a wide variety of high-quality nutritional food supplements and beverages to support an active and healthy lifestyle, including protein powders, energy products and ready-to-eat protein bars. For over 35 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard 100% Whey™, the world’s #1 selling whey protein powder2that has fueled billions of workout recoveries worldwide. .3 Optimum Nutrition products are sold in 90 plus countries around the world.
With brand synergies throughout, both Spartan and Optimum Nutrition believe in a world of transformational experiences while encouraging everyone to unlock their potential.
For more information, visit https://www.optimumnutrition.com/ and follow the brand on Instagram, TikTok and YouTube.
*Source: Euromonitor International Limited; Consumer Health 2024 edition, Sports Nutrition category, % retail value share, 2023 data.
Contact:
Matt.williams@keepcomms.com
+44 07818364184
2 Source: Euromonitor International Limited; Consumer Health 2023 edition and custom research conducted February – March 2023, Retail sales of Whey Protein Powder in 2022.
3 Source: Euromonitor International Limited; Consumer Health 2023 edition and custom research conducted February – March 2023, Retail sales of Whey Protein Powder in 2022.
