BibRave and American Bike Ride Renew Partnership, Continuing Success of Joy Riders Ambassador Program

March 6, 2024

The influencer marketing agency rides the success of Year One with American Bike Ride into a second season promoting marquee events

Washington, DC /ENDURANCE SPORTSWIRE/ – BibRave, the leading-edge endurance and fitness marketing agency, recently announced the renewal of its partnership with American Bike Ride (ABR), marking another year of collaboration in support of the Joy Riders Ambassador Program. This continuation comes after a highly successful year of amplifying excitement and engagement surrounding ABR’s marquee events – DC Bike Ride & Philly Bike Ride – and fostering brand awareness for market growth across the United States.

The Joy Riders Ambassador Program, built, launched, and managed by BibRave, serves as a community hub, connecting influential ABR fans and motivating them to inspire their audiences to embrace the joy of biking while promoting a healthier and more sustainable lifestyle. With a shared digital space, BibRave will oversee two geo-focussed cohorts, facilitating engagement among influencers and enhancing the reach of ABR’s mission.

That mission is partnering with iconic U.S. cities and other interested parties to create annual events that make bike riding more inspiring, safe, accessible, and fun for people of all ages and with a wide variety of abilities. ABR works to promote the health and environmental benefits of cycling; to promote cycling safety; and to make cycling more affordable, particularly to marginalized communities. They encourage tourists and residents to joyfully explore and immerse themselves in cities and their close-in environs in ways only bicycles can support. And, they help sponsors and other supporters of cycling connect with cyclists.

“The renewal of our partnership with BibRave underscores our shared commitment to promoting enthusiasm for biking and fostering inclusivity within the biking community,” said Chris Browne, Managing Director of American Bike Ride. “DC Bike Ride and Philly Bike Ride epitomize the vibrancy of cycling culture while inviting new riders to experience the joy of car-free riding. We are thrilled to continue working with BibRave to expand our reach and bring joy to even more participants!”

Following the onboarding of the new community of influencers, Joy Rider Ambassadors will receive their exclusive “Joy Rider kits,” complete with branded merchandise and special perks like press and media opportunities to enhance their advocacy efforts for ABR’s events. Additionally, ambassadors will receive complimentary VIP entries to all ABR events, further strengthening their connection to the biking community.

“The American Bike Ride events offer a unique and exciting experience for individuals seeking an active lifestyle,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “We are excited to continue building upon the success of the Joy Riders Ambassador Program and spreading the love for these inclusive and exhilarating rides!”

About American Bike Ride

American Bike Ride, LLC is a leading organizer of iconic cycling events in the United States. With flagship events including DC Bike Ride and Philly Ride, the company aims to promote active lifestyles, community engagement, and the exploration of American cities’ cultural and historical significance. American Bike Ride, LLC is committed to creating unforgettable experiences that prioritize safety, sustainability, and inclusivity for riders of all ages and abilities. For more information, visit www.dcbikeride.com or www.phillybikeride.com.

About BibRave

BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.

BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.

Lastly, BibRave leverages our own large network of social media influencers – the BibRave Ambassadors – to drive more race registrations and product sales for our event and brand partners.