Team Visma | Lease a Bike chooses Giro Sport Design as official helmet sponsor for 2024

January 25, 2024

(25 January 2024 – Irvine, CA) /ENDURANCE SPORTSWIRE/ – On January 1, 2024, Team Visma | Lease a Bike announced a three-year partnership with Giro Sport Design as the official helmet sponsor. Giro will support and provide all helmets for Visma | Lease a Bike riders through 2026.

Giro will support all Visma | Lease a Bike riders with three category-leading helmets: the Aries Spherical and Eclipse Spherical road helmets, and the Aerohead MIPS time trial helmet. This partnership with Giro will enhance the performance and protection of all Visma | Lease a Bike riders.

Head of Performance for Visma | Lease a Bike, Mathieu Heijboer, was closely involved in setting up the partnership with Giro. “We are constantly looking within the team for opportunities to develop and take performance to the next level. We are convinced that we have found a good partner in Giro to help us do this. They are extremely motivated and the synergy between our team and Giro is strong. Giro listens to our needs and wants and puts them into practice. We’ll see the results in 2024.”

Paul Martens, Head of Rider Apparel at Visma | Lease a Bike, also played a major role in the cooperation with Giro. “Before reaching an agreement, we identified Giro as a brand with a unique history of innovation and partnership with top teams and athletes. Together, we have already spent time in the wind tunnel with two of our most important riders, Jonas Vingegaard and Wout Van Aert, and Giro’s depth of knowledge and commitment to cutting-edge design is certain to further our mutual quest to advance rider performance.”

“Since 1985, Giro has been a dominant presence at the highest levels of competition in cycling,” said Emily Watts, Giro Sports Marketing Director. “Joining forces with Visma | Lease a Bike underscores our commitment to partnering with teams that are at the leading edge of sport. It is part of our mission to engineer advantages for athletes wherever possible – whether that’s by finding more speed, increasing protection, or simply improving comfort, our partnership with Visma | Lease a Bike is certain to accelerate the design of the world’s best cycling equipment.”

About Giro: Giro Sport Design is committed to designing the world’s best equipment for the world’s best riders. Since 1985 and our creation of the first lightweight, high-performance helmet for cycling, Giro has constantly evolved to advance cycling and snowsports protection, apparel, footwear and accessories. Giro remains dedicated to amplifying riders’ passion and improving their results. www.giro.com

Media Contact:

Benny Cruickshank, Be Courteous Communications benny@be-courteous.com