SFuels successfully delivered official on-course nutrition, and post-race recovery shake, for 43rd running of Avalon 50 Mile/50K ultra

January 9, 2024

SFuels RACE+ endurance fuel drink and SFuels REVIVAL shakes, a proven staple of Olympic, World Champion and World Record breaking professional triathletes and ultra runners, continue delivering the exclusive fuel and recovery drinks for California’s historic 50mile/50k ultra.

RALEIGH, North Carolina, January 09, 2024 /ENDURANCE SPORTSWIRE/ – In five short years, SFuels has taken it to the much older incumbent high-sugar nutrition players – delivering the industry’s most innovative nutrition stack for aerobic development, threshold and Vo2Max endurance performance. While a newcomer, SFuels products are packing a punch in already stacking up, three world records, 3 world championships, an Olympic medal, a Superleague series champion, a USATF 100mile road champion – and most recently, producing the worlds 1^st ever, sub 8hour age-group Ironman finish.

Spectrum Sports Management, CEO and Run Catalina race director, Mike Bone said, ‘We’ve now had several thousand athletes successfully finishing our Catalina ultras on SFuels products. We love the SFuels vision, with lower sugar exposure to endurance athletes in training, while providing higher carbohydrate-fat fuels for higher-intensity racing. We want the best in health and performance for our Run Catalina athletes.”

SFuels Founder, Leighton Phillips said, “We know we are improving aerobic training adaptions better through applying the right fuel at the right time. We have athletes tripling their fat-oxidation efficiency, while doubling their power – making them far less dependent on high-sugar intake during races. This is delivering much stronger finishes, stable energy, lowered lactate, while basically removing the risk of Gut/GI distress. Gut/Gi distress, from the over consumption of simple sugars like fructose, still remains the number one reason for athletes not finishing these extreme endurance races.”

SFuels CEO and General Manager, Nicole Phillips said, “Aside, from our partnership with Run Catalina fueling athletes across the ultra race courses, we’re now delivering science backed, and athlete proven recovery products, right at the finishing chute. Athletes accessed SFuels Revival chocolate shake, with high-dose Ketones, Glutamine and Whey protein isolate, as they finished their race.’

World record breaking, Ultra runner Zach Bitter says, “SFuels Revival shake is the first product I turn to post race to ensure proper recovery.”

Nicole Phillips mentioned, “our science team formulated Revival, based on ingredient studies showing support for lowered inflammation, reduced markers of muscle and gut membrane tissue damage, plus support for the immune system – all of which take a heavy impact from extreme endurance racing.”

SFuels RACE+ high-intensity fuel drink mix, and SFuels REVIVAL recovery shake mix, are available at sfuelgolonger.com, at The Feed, and at select U.S. Fleet Feet retailers.

SFuels RACE+ is Gluten-free. It contains no-added fructose or sugar alcohols. It contains highly-branched based carbohydrate, select medium-chain fatty acids, Glutamine and electrolytes. SFuels RACE+ comes in 4 flavors, Cherry, Fruit Punch, Coconut Lime, Strawberry-Lemonade. SFuels RACE+ comes in 15 serve containers, with MSRP of $57.95. For more information please visit: https://www.sfuelsgolonger.com/products/race

SFuels REVIVAL is Gluten-free. SFuels REVIVAL contains no-added fructose or sugar alcohols. Per serve it contains, 19Gr Whey Protein Isolate, 5Gr Glutamine, and 6Gr Sodium BHB (Ketones). SFuels REVIVAL comes in Chocolate creamy flavor, 25 serve pouch, with MSRP of $64.95. For more information please visit: https://www.sfuelsgolonger.com/products/revival

About SFuels

SFuels was founded in 2018 by Leighton and Nicole Phillips and is committed to providing clean nutrition products that provide the RIGHT FUEL at the RIGHT TIME for both optimum endurance, longer-lasting performance and peak health. The company emphasizes providing wholesome ingredients for performance in the moment and for long-term health and wellness. The SFuels product line has been meticulously formulated for use during low and high-intensity training-racing. All SFuels PRIMED products are gluten-free, with no fructose, no artificial flavors, colors or sugar alcohols. For more information please visit: https://www.sfuelsgolonger.com/products/primed

or contact Nicole Phillips CEO and General Manager at 919 670 8451 |np@sfuelsgolonger.com