Nix Biosensors and INFINIT Nutrition Join Forces to Provide Custom Hydration and Fueling Formulas

December 6, 2023

INFINIT will utilize Nix’s sweat-monitoring technology to inform customized nutrition formulas that fit athletes’ specific physiological needs.

BOSTON, MASS — December 6, 2023/ENDURANCE SPORTSWIRE/ – Nix Biosensors, a leading innovator in biosensing technology, and INFINIT Nutrition, a renowned provider of personalized performance nutrition formulas, are excited to announce they’ve teamed up in the launch of INFINIT’s new Performance Lab Toolbox. With Nix’s state-of-the art sweat monitoring technology, athletes will be able to upload their personal hydration data to INFINIT’s Performance Lab and have personalized nutrition formals created, based on the athlete’s unique physiology.

The Nix Hydration Biosensor, developed by Nix Biosensors, is a revolutionary wearable device that provides real-time monitoring of an athlete’s sweat rate. This compact, non-invasive biosensor utilizes advanced sensor technology to capture precise data on an individual’s sweat composition. This data, combined with INFINIT Nutrition’s expertise in performance nutrition, enables the creation of bespoke drink mixes tailored to an athlete’s specific hydration needs.

“We are thrilled to partner with INFINIT Nutrition in the launch of their Performance Labs,” said Meridith Cass, CEO of Nix Biosensors. “This collaboration empowers athletes to optimize their performance by taking into account their unique physiological characteristics. By providing accurate and personalized hydration solutions, we aim to enhance endurance athletes’ training and competition experiences.”

INFINIT Nutrition’s Performance Lab serves as a hub for athletes seeking to improve their hydration strategies and enhance their overall performance. Athletes can visit the online lab, where they can purchase sweat-sensing technology. Once they’ve collected their biometric data, they will upload this to the INFINIT Data Share Portal for expert analysis. The data collected is then utilized by INFINIT’s dieticians to develop customized drink mixes, ensuring athletes can optimize their hydration strategy for peak performance.

“We are excited to integrate the Nix Hydration Biosensor into our Performance Lab,” expressed Michael Folan, CEO of Infinit Nutrition. “This collaboration allows us to take our commitment to personalized nutrition solutions to the next level. By incorporating personalized data from the Nix Hydration Biosensor, we can create custom drink mixes that precisely meet the individual needs of each athlete, ensuring they are replenishing their fluid loss exactly as their body requires.”

The partnership between Nix Biosensors and Infinit Nutrition represents a significant milestone in the field of endurance sports. Together, these industry leaders are revolutionizing the way athletes approach hydration, providing a new level of precision and personalization in performance nutrition.

For more information about Nix Biosensors and Infinit Nutrition’s collaboration, please visit infinitnutrition.us/performance-labs-toolbox.

About Nix Biosensors:

Nix is changing the way humans manage health by empowering consumers to access, understand, and act on their personal biology in real time. Nix’s first consumer product is a sweat patch that provides athletes, soldiers, and laborers with hydration data in real-time, helping them optimize safety and performance. Headquartered in Boston, Massachusetts, Nix is founded by CEO Meridith Cass, a graduate of Harvard Business School, former VC, and 9-time marathoner. Advisors include Tom Fowler, Former President of Polar; Dr. Bob Murray, Founder and former Director of the Gatorade Sports Science Institute, and Tatyana McFadden, the 5x Olympian and 17x Medalist. Learn more at nixbiosensors.com.

About Infinit Nutrition:
Infinit Nutrition is a premier provider of performance nutrition solutions for endurance athletes. With a commitment to personalized nutrition, Infinit Nutrition develops custom drink mixes tailored to meet the unique needs of each athlete, helping them achieve their performance goals. Learn more at infinitnutrition.us.

Media Contact

Mackenzie Lynch

mackenzie@igtstudio.com

360.319.3833