Memorial Hermann and IRONMAN Agree to Multi-Year Extension of Title Partnership for IRONMAN Texas Triathlon

November 30, 2023

- Limited registration remains for the 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon

THE WOODLANDS, Texas / TAMPA, Fla. (Nov. 30, 2023) /ENDURANCE SPORTSWIRE/ – IRONMAN^® and Memorial Hermann have entered into a multi-year extension to continue as the title partners of the Memorial Hermann IRONMAN^® Texas triathlon, part of the VinFast IRONMAN North America Series. Registration for the 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon is open at www.ironman.com/im-texas, with limited spots remaining.

Memorial Hermann’s vision is to create healthier communities, now and for generations to come. The system’s more than 6,600 active medical staff and 33,000 employees practice the highest standards of safe, evidence-based, quality care to provide a personalized and outcome-oriented experience across more than 250 care delivery sites.

“This event not only provides a significant boost to the local economy, but it also brings people together from across the region who volunteer or just come out to watch athletes from around the world take part in one of the most grueling races of the year,” said Justin Kendrick, senior vice president and CEO for Memorial Hermann The Woodlands Medical Center and Memorial Hermann Northeast Hospital. “We are delighted to continue this partnership for this great event. At Memorial Hermann, we take great pride in caring for these athletes and making it a memorable experience for everyone involved.”

“We are thrilled to continue our longstanding relationship with Memorial Hermann here with the IRONMAN Texas race,” said Matt Wikstrom, Chief Partnerships Officer at The IRONMAN Group. “Memorial Hermann has been a dedicated partner whose support has seen the IRONMAN Texas triathlon turn into one of the most popular full-distance IRONMAN events in North America since the event was first held here in The Woodlands over ten years ago. We are excited for what future holds here in Texas.”

The 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon will lead athletes along a full-distance IRONMAN journey through The Woodlands with a spectacular finish line experience on Waterway Ave. The event will begin with a 2.4-mile point-to-point swim inside Lake Woodlands beginning at North Shore Park before embarking on a 112-mile two-loop bike that traverses portions of the Hardy Toll Road. The 26.2-mile marathon run allows athletes to soak in one of the most spirited spectator-lined courses on the IRONMAN circuit, with athletes racing through Hippie Hollow—an area lined with tie-dye banners, twinkling lights, and costumed performers. This early season full-distance IRONMAN event offers age group qualifying slots to the 2024 VinFast IRONMAN World Championship triathlons, with the women racing on Sept. 22, 2024, in Nice, France and the men racing on Oct. 26, 2024, in Kailua-Kona, Hawai`i.

The 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon will also play host to the first full-distance IRONMAN triathlon in the recently announced IRONMAN Pro Series, which is expected to attract a stellar field of professional athletes.

For more information on the 2024 Memorial Hermann IRONMAN North American Championship Texas triathlon, part of the VinFast IRONMAN North America Series, visit www.ironman.com/im-texas. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media may contact press@ironman.com.

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About Memorial Hermann

Charting a better future. A future that’s built upon the HEALTH of our community. This is the driving force for Memorial Hermann, redefining health care for the individuals and many diverse populations we serve. Our more than 6,600 active medical staff and 33,000 employees practice the highest standards of safe, evidence-based, quality care to provide a personalized and outcome-oriented experience across more than 250 care delivery sites. As one of the largest nonprofit health systems in Southeast Texas, Memorial Hermann has an award-winning and nationally acclaimed Accountable Care Organization, 17* hospitals and numerous specialty programs and services conveniently located throughout the Greater Houston area. Memorial Hermann-Texas Medical Center is one of the nation’s busiest Level I trauma centers and serves as the primary teaching hospital for McGovern Medical School at UTHealth. For more than 116 years, our focus has been the best interest of our community, contributing nearly $500 million annually through school-based health centers and other community benefit programs. Now and for generations to come, the health of our community will be at the center of what we do – charting a better future for all.

*Memorial Hermann Health System owns and operates 14 hospitals and has joint ventures with three other hospital facilities, including Memorial Hermann Surgical Hospital First Colony, Memorial Hermann Surgical Hospital Kingwood and Memorial Hermann Rehabilitation Hospital-Katy.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN^® Triathlon Series, the IRONMAN^® 70.3^® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll^® Running Series, IRONKIDS^®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and City2Surf^®, UTMB^® World Series trail-running events including the Canyons Endurance Runs™ by UTMB^®, Tarawera Ultra™ by UTMB^® and Ultra-Trail Australia™ by UTMB^®, Epic Series™ mountain bike races including the Absa Cape Epic^®, road cycling events including Haute Route^®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Catering to the full athlete experience, the company portfolio also includes FulGaz^® virtual cycling, the most realistic indoor riding experience connected fitness application aimed at preparing athletes for real-world events. Since the inception of the iconic IRONMAN^® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE^® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business, and Orkila Capital, a growth equity firm focused on building great brands. For more information, visit www.ironman.com/about-ironman-group.

About Advance 

Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit. For more information visit www.advance.com.