Michelob Ultra provides Boulderthon® runners a continued celebration post-race

September 22, 2023

Marathoners’ beer of choice partnering with Colorado’s fastest-growing running event to host the After Party

BOULDER, Colo./ENDURANCE SPORTSWIRE/ – Boulderthon®, the fastest-growing running series in Colorado, has announced its partnership with Michelob Ultra for the 2023 event. The beer company with a passion for marathon and running events will be hosting the post-race event, providing every runner with a free Michelob Ultra or seltzer, and will be giving away samples at their booth during Expo which is expecting 10,000 attendees per day.

The After Party presented by Michelob Ultra will include live music presented by a 7-piece band, as well as 40 different vendors from around the nation. The After Party will also be filled with many photo opportunities for athletes and attendees. Michelob has arranged for a finish line and medal display to be set up in front of the scenic mountains for optimal photo opportunities for anyone to take advantage of.

“We couldn’t be more thrilled to have Michelob Ultra as a part of this year’s race festivities,” said Phil Dumontet, founder and president of Boulderthon®. “Michelob and their highly anticipated After Party are sure to bring even more life to an already vibrant event. This collaboration is something I’m certain attendees will enjoy, and we’ll be raising a toast to their accomplishments with a free Michelob Ultra after the race!”

Registration for Boulderthon remains open, though it is expected to sell out again this year. The top-rated, fast-growing race series became the second-largest marathon series in Colorado in its first year of existence, and the largest fall running event in the state. In its second annual edition, Boulderthon drew runners from all 50 states as well as 15 countries, as the signature marathon showcased the world-class city of Boulder. After nearly tripling in size last year and selling out, Boulderthon has instituted a new 7,500 runner cap. In 2023, Active.com named Boulderthon one of the Top 5 Best Half Marathons in the United States.

For more information on Boulderthon, visit www.boulderthon.org.

For more information on MIchelob Ultra, visit www.michelobultra.com.

About Boulderthon®

Boulderthon® was created in 2021 by avid New York Road Runner, Phil Dumontet, with the goal of bringing a world-class marathon to one of the great running hubs of the country. It is a Boston Marathon Qualifying (BQ), USATF Sanctioned Event, measured by a Level A USATF Course Measurer, representing the highest level of certification for a marathon race series. The race offers a full marathon, half marathon, 10K, 5K, and children’s races. For more information, visit www.boulderthon.org.

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