Lumin, Led by Industry Vets, Launches ‘World’s Smartest Fitness Studio’

September 13, 2023

Lumin Fitness is entering the franchising industry with what it calls “The World’s Smartest Fitness Studio,” a modern approach following four years of research and development led by fitness, franchising and gaming veterans.

The first Lumin Fitness studio debuted in Irving-Las Colinas, Texas, bringing a smart studio with interactive wall-to-wall LED displays. The unique concept, co-founded by Brandon Bean, former Gold’s Gym CEO, and Omeed Shams, former CEO of social discovery app Kwest, uses technology to provide an engaging and personalized approach to group fitness and personal training with gamification and progress tracking, two features that are key to member retention.

Lumin Fitness participants get their own dedicated workout station and equipment for each 40-minute class, and can select an in-ear trainer and music genre of their choice. Athletech News