Kerrville Tri and Super Coffee Energize Partnership Deal

July 27, 2023

Participants Can Revitalize Their Race Weekend with Sugar-Free Bottled Coffee

Kerrville, Texas, July 27, 2023 /ENDURANCE SPORTSWIRE/ – Kerrville Triathlon Festival and Super Coffee have partnered for the third year in a row. The Austin based company, Super Coffee, is the Official Coffee of Kerrville Tri, “The Most Scenic Triathlon in Texas.” The event is owned and produced by High Five Events and takes place on September 23 & 24, 2023.

“Super Coffee is excited to sponsor the Kerrville Triathlon for the third year in a row. Our brand is built on Positive Energy—from the ingredients we put into our products to the vibes we put out into the world. Every athlete and spectator at Kerrville embodies positive energy on race day. This is one of our favorite events of the year!” said Jimmy DeCicco, Chief Brand Officer.

Super Coffee, headquartered in Austin, Texas is the third largest bottled coffee in the US behind Starbucks and Dunkin. Founded by three health-conscious brothers, Super Coffee’s sugar free formula blends protein with healthy fats and two cups of coffee for a low-calorie energy boost.

“We are thrilled to have Super Coffee back serving up positive energy and good vibes at the Kerrville Triathlon Festival,” said Megan Frausto, partnership manager of High Five Events. “Their dedication to providing sustained energy, free from added sugars, guarantees our participants, staff, volunteers, and spectators will be energized with the best all weekend long.”

Super Coffee will be keeping volunteers, staff, and spectators energized by sampling its lineup at the Kerrville Tri Health and Fitness expo at The Inn of the Hills in Kerrville on September 22 from 3 PM to 7 PM and on September 23 from 1PM to 5 PM. The expo is free and open to the public. Athletes and spectators can try it once again in the Super Coffee tent at the Finish Line Festival on Saturday, September 23 from 8AM to 11:30AM and Sunday, September 24 from 9 AM to 2 PM.

Kerrville Tri is a fan favorite with its breathtaking course in the Texas Hill Country. Considered the most scenic triathlon in Texas, the Kerrville Tri offers distances for all levels of athletes from the Rookie and Sprint distances to the Quarter and Half distance triathlons. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. Kerrville Tri takes place in downtown Kerrville, Texas on September 23 & 24, 2023 with a Health and Fitness Expo on September 22 & 23. Participant registration can be found HERE. Exhibitor registration is still open for the expo and race day.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies in 2019 and 2020.

About Super Coffee: Super Coffee was founded in 2015 by Jimmy, Jake, and Jordan DeCicco. As collegiate student-athletes, the DeCicco brothers were tired of drinking unhealthy bottled coffees and energy drinks loaded with sugar and calories. Super Coffee’s sugar free formula blends protein with healthy fats from coconut oil and two cups of coffee in every bottle for a low-calorie energy boost. Based in Austin, TX with over 100 employees nationwide, Super Coffee is the third largest bottled coffee in the US behind Starbucks and Dunkin.

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