KOO Eyewear launches new LUCE Capsule Collection

June 1, 2023

(June 1, 2023) /ENDURANCE SPORTSWIRE/ – The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE – a collection designed for cyclists looking to leave their mark on the roads.

Inspired by the Italian word for light, the LUCE collection offers new additions to the Demos and Spectro line. Cycling-specific eyewear for road and gravel riders designed to perform just as efficiently and confidently as the athlete wearing them.

“We are very excited to share the LUCE capsule collection with the world,” stated KOO Eyewear Marketing Manager, Simona Tironi. “This is a collection that features a couple of our favorite cycling pieces, so to be able to show them in a new light and continue to inspire athletes in the process to go after their goals is special.”

Maintaining the original innovative structure the best-selling Demos and Sprectro styles provide and cyclists appreciate, each piece in the LUCE collection is equipped with a panoramic lens for increased vision, 4 ventilation ports to minimize fogging, and the Anti-slip MEGOL elastomer temple inserts for added grip and comfort. The frame is crafted from Grilamid, and a panoramic polycarbonate Zeiss lens in colors that offer clarity and safety while on the road. KOO designed these premium glasses for uncompromised integrity and functionality, doubling down on safety and perspective.

The LUCE capsule collection will include 3 new colorways for the Spectro retailing for $210 and Demos retailing for $190; Teal Blue Glass, Violet Glass, and Red Glass.

The LUCE capsule collection is now available via kooworld.cc/us/en/.

For more information please visit https://kooworld.cc/us/.

Please direct media inquiries to Spencer Moore, OutsidePR, SMoore@OutsidePR.com

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About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blend technological excellence, superior materials and an iconic design. All KOO Eyewear sunglasses manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.

(June 1, 2023) – The premium Italian Eyewear brand, KOO Eyewear, announced the official launch of its capsule collection LUCE – a collection designed for cyclists looking to leave their mark on the roads.

Inspired by the Italian word for light, the LUCE collection offers new additions to the Demos and Spectro line. Cycling-specific eyewear for road and gravel riders designed to perform just as efficiently and confidently as the athlete wearing them.

“We are very excited to share the LUCE capsule collection with the world,” stated KOO Eyewear Marketing Manager, Simona Tironi. “This is a collection that features a couple of our favorite cycling pieces, so to be able to show them in a new light and continue to inspire athletes in the process to go after their goals is special.”

Maintaining the original innovative structure the best-selling Demos and Sprectro styles provide and cyclists appreciate, each piece in the LUCE collection is equipped with a panoramic lens for increased vision, 4 ventilation ports to minimize fogging, and the Anti-slip MEGOL elastomer temple inserts for added grip and comfort. The frame is crafted from Grilamid, and a panoramic polycarbonate Zeiss lens in colors that offer clarity and safety while on the road. KOO designed these premium glasses for uncompromised integrity and functionality, doubling down on safety and perspective.

The LUCE capsule collection will include 3 new colorways for the Spectro retailing for $210 and Demos retailing for $190; Teal Blue Glass, Violet Glass, and Red Glass.

The LUCE capsule collection is now available via kooworld.cc/us/en/.

For more information please visit https://kooworld.cc/us/.

Please direct media inquiries to Spencer Moore, OutsidePR, SMoore@OutsidePR.com

###

About KOO Eyewear

KOO Eyewear is an innovative sportswear brand specializing in developing, designing and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blend technological excellence, superior materials and an iconic design. All KOO Eyewear sunglasses manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.