The Ascension Seton CapTex Tri and Super Coffee Re-Energize Partnership Deal

May 1, 2023

The no added sugar bottled coffee brand brings more positive energy to race weekend

AUSTIN, Texas, May 1, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton CapTex Tri and Super Coffee have partnered up for the second year in a row. The Austin based company is the Official Coffee of CapTex Tri, Austin’s only downtown triathlon. The event is owned and produced by High Five Events and takes place on Memorial Day, May 29, 2023.

“CapTex Tri is Super Coffee’s favorite event in the country every year! It’s fun, it’s fast, and it’s in the heart of Austin on Memorial Day. ” – Jimmy DeCicco, Chief Brand Officer of Super Coffee

Super Coffee, headquartered in Austin, Texas is the third largest bottled coffee in the US behind Starbucks and Dunkin. Founded by three health-conscious brothers, Super Coffee’s sugar free formula blends protein with healthy fats and two cups of coffee for a low-calorie energy boost.

“We are excited to have Super Coffee back bringing positive energy to Austin’s premier triathlon,” said Megan Frausto, partnership manager of High Five Events “Their commitment to sustained energy without sugar ensures our participants can be energized with the best.”

Super Coffee will be keeping volunteers energized, and sampling its lineup at the Ascension Seton CapTex Tri Health and Fitness expo at Palmer Events Center in Austin on May 28 from 10 AM to 6 PM. The expo is free and open to the public. Athletes and spectators can try it once again in the Super Coffee tent at the Finish Line Festival on Monday, May 29 from 9 AM to 2 PM.

CapTex Tri celebrated its 30th anniversary last year with a sold out crowd. This year is on track to be the biggest on record. The downtown triathlon offers distances for all levels of athletes from the Rookie and Sprint distances to the Olympic distance tri. In addition, the event offers relays and aquabike, as well as Athena and Clydesdale divisions. CapTex Tri takes place in downtown Austin, Texas on Memorial Day, May 29, 2023 with a Health and Fitness Expo on May 28th. Participant registration can be found HERE. Exhibitor registration is still open for the expo and race day.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

About Super Coffee: Super Coffee was founded in 2015 by Jimmy, Jake, and Jordan DeCicco. As collegiate student-athletes, the DeCicco brothers were tired of drinking unhealthy bottled coffees and energy drinks loaded with sugar and calories. Super Coffee’s sugar free formula blends protein with healthy fats from coconut oil and two cups of coffee in every bottle for a low-calorie energy boost. Based in Austin, TX with over 100 employees nationwide, Super Coffee is the third largest bottled coffee in the US behind Starbucks and Dunkin.

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