Lululemon Exploring Sale Of Mirror Fitness Platform

April 17, 2023

Lululemon Athletica, Inc. is working with an adviser to explore selling the Mirror connected fitness business, which has underperformed since LULU acquired the company in 2020, sources told Bloomberg.

The report comes as Lululemon on March 29 said it absorbed after-tax impairment and other charges totaling $442.7 million against fourth-quarter earnings related to Mirror, which offers on-demand workouts and virtual personal training streamed through a video-enabled mirror screen. SGB