The Ascension Seton Austin Marathon and Super Coffee Boost Partnership

February 16, 2023

The no added sugar bottled coffee brand brings more positive energy to race weekend

AUSTIN, Texas, February 16, 2023 /ENDURANCE SPORTSWIRE/ – The Ascension Seton Austin Marathon, Half Marathon and 5k and Super Coffee have partnered up for the third year in a row.  The Austin based company is the Official Coffee of the Austin Marathon and the presenting sponsor of the FloCast Live Broadcast for race day.  The Austin Marathon, Half Marathon and 5k, owned and produced by High Five Events, takes place on February 19, 2023 in downtown Austin, Texas.

“We’re thrilled to be the official coffee of the Austin Marathon for the third year in a row.  Austin is one of the most active cities in the US and Super Coffee is here to be the go-to fuel for anybody trying to live a more active lifestyle. We’re excited to toe the line on February 19th with over 18,000 runners from all over the world!” – Jimmy DeCicco, Co-Founder

Super Coffee, headquartered in Austin, Texas is the third largest bottled coffee in the US behind Starbucks and Dunkin.  Founded by three health-conscious brothers, Super Coffee’s sugar free formula blends protein with healthy fats and two cups of coffee for a low-calorie energy boost.

“We’re pumped to have Super Coffee back again to bring the positive energy,”  said Jack Murray, co-owner of High Five Events.  “We drink it every day in the office, and we want fellow runners who care about their health to try it out, if they haven’t already.”

Super Coffee will be sampling its lineup at the Ascension Seton Austin Marathon Health and Fitness expo at Palmer Events Center in Austin on February 17 from 1 PM to 7 PM and on Saturday, February 18 from 10 AM to 5 PM.  The expo is free and open to the public.  Runners and spectators can try it once again in the Super Coffee tent at the Finish Line Festival on Sunday, February 19 from 9 AM to 2PM.

In addition to sampling, Super Coffee is the Presenting Sponsor of the FloCast Live Broadcast for race day.  Those not attending the race in Austin can catch the live action for free on FloCast.com.  It will be shown on two jumbotrons at the Finish Fest.  Coverage starts at 6 AM and will follow the leaders of the male and female divisions for both the full and half distances.  Participants of the event can re-watch the broadcast at their convenience.

Online registration for the half marathon and 5k is currently available but the 26.2 mile distance has sold out.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Events has grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years of combined experience organizing large events across different venue types in a variety of locations. High Five Events has been on the Inc. 5000 List of Fastest Growing Companies for 2020 (ranked 1853) and 2019 (2163).

About Super Coffees:  Super Coffee was founded in 2015 by Jimmy, Jake, and Jordan DeCicco. As collegiate student-athletes, the DeCicco brothers were tired of drinking unhealthy bottled coffees and energy drinks loaded with sugar and calories. Super Coffee’s sugar free formula blends protein with healthy fats from coconut oil and two cups of coffee in every bottle for a low-calorie energy boost. Based in Austin, TX with over 100 employees nationwide, Super Coffee is the third largest bottled coffee in the US behind Starbucks and Dunkin.

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