Fleet Feet to Acquire Marathon Sports

June 16, 2022

Run specialty retail leader to acquire regional powerhouse Marathon Sports as a wholly-owned subsidiary

CARRBORO, N.C. (June 16, 2022)/ENDURANCE SPORTSWIRE/ – Fleet Feet, the largest franchisor of locally owned and operated running stores, announced today that it has agreed to acquire New England-based running retailer Marathon Sports and its soundRunner and Runner’s Alley brands. The transaction, which includes Marathon Sports’ e-commerce business, is expected to close this July and coincide with the retirement of current Marathon Sports owners Colin and Penny Peddie.

Per the deal, Marathon Sports will remain a wholly-owned subsidiary and continue operating as a separate entity under the Marathon Sports, soundRUNNER and Runner’s Alley names, respectively. Marathon Sports’ leadership team will remain unchanged and continue operations out of its Waltham, Mass., headquarters. Each location will continue use of its current store name in all branding, marketing and community outreach efforts. Financial details will not be disclosed.

“Since becoming owner of Marathon Sports in 1992, Colin has become an extremely influential industry leader and has built an incredible team and organization,” said Joey Pointer, CEO, and President of Fleet Feet. “When presented with an opportunity to become a part of this iconic running brand and retailer, we knew we wanted to be involved. This investment is a new step for Fleet Feet, with the goal of preserving the legacy and identity of the Marathon Sports brand in New England. We are confident in a seamless transition during the acquisition and look forward to working with, and growing alongside, the entire team of Marathon Sports brands. We remain grateful to Colin for entrusting us to continue his life’s work, and we wish him the best with his well-deserved retirement.”

Industry veteran Ben Cooke will succeed Peddie as president of Marathon Sports. A seasoned executive with over 20 years of experience, Cooke has served as general manager of the former Princeton Running Company, the vice president of operations for Running Specialty Group and most recently held the title of vice president of business development and flagship retail for Fleet Feet.

“I’ve found exactly what you hope for when you sell a business you care deeply about,” says Peddie. “Ben and I have a strong relationship, similar philosophies and have enjoyed many conversations over the past decade about the industry. I know both Ben and Fleet Feet will honor the tradition of Marathon Sports, continue to support the communities where our stores are located, and leverage the strong team and culture we have developed in our organization.”

“Colin, Penny and their entire team are a testament to what a committed group of individuals can do through running and serving communities, and I feel so fortunate to have the opportunity to build on Colin’s legacy with a supremely talented staff across 18 stores,” says Cooke. “For over 40 years, Marathon Sports and the communities it serves have established deep running roots. I am so excited to tap into and honor that rich culture and legacy as we move Marathon Sports ahead for the next 40 years and beyond.”

Founded as a single store in Cambridge, Mass., in 1975, Marathon Sports has grown to include 11 total Marathon Sports locations across the state and a robust e-commerce presence. In 2013, Marathon Sports purchased Connecticut-based running retailer soundRUNNER and its four locations, and two years later purchased Runner’s Alley, a three-door running retailer based in New Hampshire.

About Marathon

Headquartered in Waltham, Massachusetts, Marathon Sports is a regional omnichannel specialty running retailer in the United States focused on delivering products and solutions that serve the needs of the active and running community. The brand operates Runner’s Alley, Sound Runner, and Marathon Sports.

About Fleet Feet 

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores with more than 250 locations in 40 states and a national headquarters in Carrboro, N.C. Committed to offering personalized outfitting, robust training programs and rewards, community support and outreach, and 24 / 7 brand access at fleetfeet.com, each Fleet Feet location serves walkers, runners and fitness enthusiasts based on the belief that RUNNING CHANGES EVERYTHING®. Stay inspired, motivated and connected at Fleet Feet.