Strava announces three-year partnership with Tour de France and Tour de France Femmes avec Zwift

March 29, 2022

The Tour de France and the Tour de France Femmes avec Zwift will ‘come to life’ inside the Strava app with a content hub dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the day’s top performances.

Strava is supporting the inaugural Tour de France Femmes avec Zwift in 2022 to bolster the ecosystem of women’s cycling and create engaging new experiences for fans and racers. Bike.biz