New riders focus of unique collaboration between Decathlon and Schwinn

February 23, 2022

MADISON, Wis. /ENDURANCE SPORTSWIRE/ – Schwinn, a brand of Pacific Cycle, Inc., and Decathlon, the world’s largest sporting goods retailer, announce a new partnership designed to introduce the next generation to the joys and fun of bike riding.

The unique collaboration between two industry leaders will allow Schwinn bikes to be sold at select Decathlon stores throughout the United Kingdom. The bespoke line of Schwinn/Decathlon bikes are exclusively designed with young riders and Decathlon’s customers in mind.

The exclusive Schwinn/Decathlon collection includes 11 bikes across several key categories. Highlights include:

• 20-inch aluminum kid’s bikes –Twister and Mist
• 20-inch aluminum hardtail mountain bikes — Thrasher and Cimarron
• 20 and 24-inch hybrids — Episode and Campus
• 24-inch mountain bike — Breaker Boys and Girls
• 700c Schwinn Gravel bike with added features for bikepacking – Scree

These bikes deliver the same great ride experience and Schwinn quality that riders around the globe have come to expect. The unique colours and graphics created exclusively for Decathlon speak directly to new consumers who are just starting to discover the pleasures of bike riding. The joint venture will be supported by vibrant in-store merchandising and marketing collateral that highlight the special bike lineup.

“We’re honored that for the first time in the 46-year history of Decathlon that Schwinn is the only brand to establish this type of relationship with them,” said Hannah Adamson, Pacific’s UK Business Development Manager. “We’re constantly exploring new ways to bring Schwinn to more customers with an approachable purchase experience. This partnership is an example of how we can extend our reach through like-minded retailers and help energize, inspire and mobilize a new community of Schwinn cyclists.”

With more than 1,500 stores in 49 countries, Decathlon has an established track record of providing sporting goods to all levels of enthusiasts. The Schwinn collab adds additional depth to Decathlon’s youth bike lineup.

“We’re thrilled to add Schwinn to our bicycle offering,” said David Martin, Decathlon’s Commercial Leader for Cycling & Active Travel. “The brand will complement our already extensive cycling proposition with a name that has stood for quality and cycling inclusivity for more than 125 years”

Customers will be able to buy selected bikes from the collection starting today, with the complete range available in most Decathlon stores and online in the coming months.

For more information or media inquiries regarding Schwinn, please contact Annekë Efinger at anneke.efinger@backbone.media.
About Schwinn

Schwinn is a brand of Pacific Cycle, a division of Pon.Bike, encompassing several powerhouse brands including Mongoose and Kid Trax. Founded in 1895, Schwinn is an American icon, building some of the best-known and best-loved bicycles of all time.  With a continued dedication to quality, Schwinn looks forward to providing innovation and performance to people of all ages.  Information about Schwinn bicycles is available at www.schwinnbikes.com.

About Decathlon

Decathlon was founded with a mission to make sport accessible for the many. Decathlon UK opened its first store in Surrey Quays London in 1999 and has since developed into a successful UK sports’ retailer operating from over 45 stores nation-wide, online and through the Decathlon mobile app, giving its many customers a range of convenient ways to shop for their sporting needs.  A family-owned company built on a love of sports and a passion for embracing the outdoors, Decathlon is a one-stop-shop for sports and outdoor pursuits alike. Catering for over 70 sporting disciplines, Decathlon has it covered.