NorCalUltras Continues Sponsorship with GU Energy Labs

February 8, 2022

Celebrates 14 Years of Partnership

Cool, CA /ENDURANCE SPORTSWIRE/ – NorCalUltras has announced it will continue its sponsorship with GU Energy Labs in 2022. This 14-year partnership has supported the Way Too Cool 50K Endurance Run (WTC50K), American River 50 Mile Endurance Run(AR50) and Rio Del Lago 100 Mile Endurance Run (RDL100), three of the most premier endurance events in the United States presented by Altra this year.

“We are grateful for the strength of our partnership with GU Energy Labs, the leader in race nutrition,” said NorCalUltras Race Director, Julie Fingar. “Thanks to our continued sponsorship, year after year we are able to offer race participants the best race fuel at all aid stations, such as GU Roctane Energy Gels, GU Liquid Energy Gels and Roctane Energy Drink.”

On Saturday, March 5, 2022, more than 700 ultra-runners will travel from around the globe to race in the 32^nd Annual WTC50K. The 50K race is known as one of the most popular trail and ultra-running endurance events in the nation. Runners compete at Olympic levels to beat their personal and race record course times.

“GU Energy Labs has been a proud supporter of Way Too Cool 50K, American River 50K and Rio Del Lago 100, for nearly two decades,” said GU Sponsorship Coordinator, Caroline Cueter. “We’re excited to debut our new Salted Lime Roctane Energy Gel at this year’s WTC50K.”

This year, GU Energy Labs continues its TerraCycle Pledge in the partnerships with WTC50K, AR50 and RDL100. GU works with TerraCycle to upcycle nutrition wrappers from all brands into tools, park benches and more. All three races have taken GU’s TerraCycle pledge to work on keeping the race trails pristine. Together with NorCalUltras, GU will collect and ship all sports nutrition wrappers from on course to TerraCycle.

“Whether these races mark your first or 50th ultra run, we are committed to nurturing our partnerships with sponsors who support us in our mission to deliver the ultimate and first-class experience, from start to finish,” said Fingar.

For more information about NorCalUltras visit www.norcalultras.com, and to learn more about GU Energy Labs visit www.guenergy.com.

About NorCalUltras

NorCalUltras is Northern California’s premiere ultrarunning event management company. NorCalUltras trail races are renowned for providing runners with first class experience from start to finish. Each endurance race features excellent, well-marked courses, a professionally organized race team, top of the line swag and remarkable post-race festivities. For more information visit www.norcalultras.com.

About GU Energy Labs

GU Energy Labs helps athletes of all abilities reach their best performance with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with athletes, GU has a nutrition matrix of hydration, energy, and recovery products. Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.