GU Energy Labs Announces Leadership Changes

November 18, 2021

Magdalena Boulet promoted to President

Berkeley, Calif. — November 18, 2021  /ENDURANCE SPORTSWIRE/ – GU Energy Labs, a leader in the endurance sports nutrition market, announced the promotion of Magdalena Boulet to President. This appointment represents an investment in the future of GU leadership that will sharpen its focus on innovation and growth.

“Magda’s long history with GU and inspiring leadership style will put us in the position to pursue our next phase of strategic growth in ways that honor our history of innovation and passion for movement,” said Brian Vaughan, Co-Founder & CEO. 

Magda began her career at GU in 1999 when she knocked on the door seeking nutrition advice for her post-collegiate running goals. Magda first worked alongside Dr. Bill Vaughan as GU’s lead Research Assistant before taking a break in 2007 to pursue a professional running career, which included landing a spot on the US Olympic Marathon Team and earning two team bronze medals in the World Cross Country Championships.

Since returning to GU in 2013 as Vice President, she has led the R&D and Innovation team, solidifying GU as the leading brand in endurance sports nutrition. “I thrive on competition, creative problem solving, and having fun doing hard things. I see my new role as a coach for the GU Crew and will draw energy, and creativity out of the people I work with,” said Magda. During her tenure at GU, she has also led sales and marketing teams on separate occasions, building her knowledge to take on the company-wide responsibilities as President. Magda added: “I’m deeply honored and humbled by this opportunity and look forward to the work ahead as we develop and grow our teams and the business.”

Magda will also work in close partnership with Brian as he shifts his attention and brings expression to the GU’s shared purpose.

Brian added: “This leadership change will give me the added capacity to focus my energy on our longer-term initiatives that are central to our shared purpose of feeding the need to move and our commitment to reducing our environmental footprint.”

About GU Energy Labs

GU Energy Labs helps athletes of all abilities reach their best performance with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with athletes, GU has a nutrition matrix of hydration, energy, and recovery products.  Headquartered in Berkeley, GU Energy Labs produces all its energy gels onsite with solar-generated power. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.