Motiv Sports Announces Partnership with Anheuser-Busch InBev

August 31, 2021

- Michelob ULTRA named Official Beer and Super Coffee name Official Coffee of three premier active lifestyle events in Huntington Beach, Long Beach and Santa Barbara - Sponsorship commences with the 25th running of the Surf City Marathon and Half Marathon on the weekend of September 10-11, 2021

Southern California – August 31, 2021 – Two things every runner loves, beer and coffee.

Motiv Sports today announced an exclusive partnership with Michelob ULTRA, the fastest growing beer brand in the U.S., and Super Coffee, the Number Three Bottled Coffee Brand in the U.S., on as the Official Beer and the Official Coffee of the 2021 Surf City Marathon and Half Marathon (September 11), 2021 Long Beach Marathon (October 10) and 2021 Santa Barbara Wine Country Half Marathon (October 23).

“We are thrilled to be teaming up with two premier brands who seek to combine fitness and fun,” said Phyllis Blanchard, Director of Partnerships for Motiv. “For a runner there’s nothing better than the good-for-you boost Super Coffee provides before a race and, as leaders in the active lifestyle space, Michelob ULTRA will help us create an enhanced post-race experience that brings runners together socially to celebrate their accomplishments in a memorable way.”

Post-race beverages will include the iconic Michelob ULTRA and the new ULTRA Seltzer. Runners who’ve completed the events over the last three years (i.e. Legacy Runners) will receive an additional beverage of their choosing onsite.

“Michelob Ultra is proud to support the Southern California running community, who embrace an active, balanced lifestyle,” said Nicholas Zeiser, Director of Trade Marketing, AB One – LA Division. “This partnership allows us to interact with runners at three marquee events, leverage our distribution with the Super Coffee brand and provide unique consumer experiences at the finish line that only Michelob Ultra can bring.”

“Our great-tasting, great-for you coffee was designed to sustain athletes for the long haul, which is why we are so excited to partner with these endurance events,” says Brendon McGuire, Regional Sales Manager of Southern California at Kitu Life Inc. Super Coffee. “We look forward to energizing the participants with our products and our teams support…we believe that with the right energy, you can do anything!”

Further information about the races can be found online at MotivRunning.com.

ABOUT THE 25^TH SURF CITY MARATHON

The 25^th running of the Surf City Marathon and Half Marathon will take place on Saturday, September 11, 2021.  The scenic course giving runners a first-class tour of Huntington Beach with the convenient start and finish line located just steps from the beach. A two-day Active Lifestyle Expo kicks off race weekend in Huntington Beach Parking Lot on Thursday, September 9 and Friday, September 10. The expo will have numerous vendors featuring the latest in running gear, recovery products and nutrition.

Event weekend will feature two days of running with a beach mile race on the sand on Friday, September 10 at 6pm. Race Day begins on Saturday at 6:25am with Challenged Athletes, the marathon, half-marathon and 5k. Runners enjoy one of the most scenic courses in the United States with spectacular views along the route. Event weekend concludes with a finish line festival and Michelob ULTRA beer garden. Loyalty runners will receive one additional Michelob Ultra Seltzer to celebrate their achievement. To register or for more information, visit RunSurfCity.com or follow @RunSurfCityUSA on Instagram and facebook.

ABOUT MICHELOB ULTRA

Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit MichelobULTRA.com.

ABOUT SUPER COFFEE
Committed to excellence, the delicious, good-for-you, enhanced coffee products are fortified with added benefits like vitamins, protein, no-calorie natural sweeteners, MCT oil, L-Theanine for easing stress and antioxidants. The company’s full portfolio of products include ready-to-drink beverages, creamers, espresso, cold brew, pods, grounds, a plant based line as well as coffee subscription services. Super Coffee products are sold on amazon.com and available nationwide in over 30,000 leading retailers; Target, Walmart, Kroger, 711, CVS, Walgreens, Whole Foods Market and more. Super Coffee has been recognized as the Fastest Growing Beverage Company (Inc., 2020) and was included on the Best Places to Work 2021 list (Inc., 2021). For more information, visit drinksupercoffee.com and @drinksupercoffee

ABOUT ANHEUSER-BUSCH

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

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