361° Sponsored Vicky Hogg Runs Over 900 Miles In 30 Days For Dementia UK

June 25, 2021

Doncaster UK based Vicky Hogg runs 924 miles from John O’Groats to Lands End in 30 days, wearing the best of 361° apparel and trainers.

On Wednesday 23rd June 2021, Vicky Hogg, a council worker from Doncaster, completed her mammoth challenge of running from John O’Groats in Scotland to Lands End, Cornwall in just 30 days. During this event, Vicky ran over 30 miles every day and endured the hottest days of the year, knee problems, a broken-down support van and numerous painful blisters. However, her sheer determination and drive to complete the event to raise money for charity, saw her right through to the most southerly point in the UK.

Vicky undertook the epic test to raise money for Dementia UK, following her first-hand view of how the disease can rip families apart. As part of her work helping people get back on their feet after hospital stays and illness, Vicky regularly meets people suffering from dementia and the impact it can have on a person and their families. The past year, with increased quarantining and social distancing regulations, has really hit home how lonely and vulnerable dementia sufferers can be.

The former Doncaster Belles and Harworth Ladies footballer is no stranger to a challenge, having previously cycled the JOGLE route and during lockdown last year Vicky also ran coast to coast. However, this was her largest and most testing adventure yet, especially as she doesn’t consider herself a runner at all.

Vicky was supported throughout her endeavour by 361° Europe, who supplied her with running gear and shoes. A small team of people from the brand also ran with Vicky as she crossed the border from Scotland to England.

Vicky started the run wearing the 361 Taroko 2 a mixed shoe for road and trail which she describes as really durable, comfortable and lightweight. Throughout the 30 days she also wore the 361 Yushan 2 and 361 Spire and an array of other apparel such as t-shirts, shorts, socks and sunglasses.

After completing the challenge Vicky said: “It’s crazy to think I ran that far with these two sparrow legs but getting to the finish line was so emotional. I have totted up my total distance and I have actually run 924 miles. A massive thank you to 361° Europe and Metres to Miles, my local supplier, they’ve been brilliant to me and with their help in raising awareness of Dementia as well.”

Nix, the Marketing Manager at 361° Europe said “We’re all so proud of Vicky, it has been great to watch her journey over the past month and be a somewhat small part of it. We were honoured to be her kit sponsor for her challenge and offer her specialised trainers for the many different terrains that she faced along her way.”

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Vicky’s Just Giving Page for Dementia UK is still open to donations – https://www.justgiving.com/fundraising/vicky-hogg6

For more information about 361° Europe, visit https://www.361europe.com/

Available to purchase through independent running shops across the UK – find your local retailer here.

CONTACT

Amy Flynn  – Compete PR
amy@competepr.com
07840 182867